Not Signed-In
Which clippings match 'Sex In Advertising' keyword pg.1 of 1
14 JULY 2012

70 creative street marketing campaigns

"Même si la publicité commence à être contestée (les anti–pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! ... En voici la preuve en images avec 70 publicités à la fois drôles et créatives !"

(Conseils Marketing, 6 April 2008)

1

2

3

4

TAGS

ad spaceadvertisingadvertising campaignadvertising conceptsadvertising in public spacescreative advertising • direct contact with customers • emotional experience • emotional responseemotive manipulationethical consequencesethical issuesethics • Father Bob Maguire Foundation • marketing campaign • memorable brand experience • OTTO (magazine) • paper towel dispenser • public places • public spacesex in advertisingstreet furniturestreet marketingstreetssustainabilitysustainable consumptiontangible advertising media • towel dispenser • urban environmentvisual communicationvisual punWorld Wide Fund For NatureWWF

CONTRIBUTOR

Simon Perkins
18 JANUARY 2012

Miss Representation: mainstream media is contributing to the under-representation of women in positions of power

"Like drawing back a curtain to let bright light stream in, Miss Representation (90 min; TV–14 DL) uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under–representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman's value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. While women have made great strides in leadership over the past few decades, the United States is still 90th in the world for women in national legislatures, women hold only 3% of clout positions in mainstream media, and 65% of women and girls have disordered eating behaviors.

Stories from teenage girls and provocative interviews with politicians, journalists, entertainers, activists and academics, like Condoleezza Rice, Nancy Pelosi, Katie Couric, Rachel Maddow, Margaret Cho, Rosario Dawson and Gloria Steinem build momentum as Miss Representation accumulates startling facts and statistics that will leave the audience shaken and armed with a new perspective."

(Jennifer Siebel Newsom)

1
2

TAGS

2011adadvertisinganimated presentationbeauty politicsbody imageCondoleezza Ricecritiquecultural normsdepictions of womendesireeating behaviours • eating disorders • empowermentequalityfilmgendergirlsglobalisation of aspiration • Gloria Steinem • ideal female body • Jennifer Siebel Newsom • Katie Couric • mainstream media • Margaret Cho • masculinitymedia consumptionmedium is the message • Miss Representation (film) • Nancy Pelosi • persuasion • persuasive force • positions of influence • positions of power • power • Rachel Maddow • reflexive modernisationrepresentation of women • Rosario Dawson • sex in advertisingteenage girlsunconscious desireswomenwomen in leadership positions

CONTRIBUTOR

Simon Perkins
17 NOVEMBER 2009

Male-gazing in NZ, Russia and NYC

"Much advertising in the past has been about creating new needs and taboos that can be met by products, writes Lynne Ciochetto, as I noted in my Eye 59 article 'Advertising and the globalisation of aspiration'. Throughout most of the twentieth century, the focus has been on the female market.

However as markets in the west become saturated, the male market has been redefined in terms of products, and the representation of men has broadened beyond the narrow stereotypes of the past. For decades after the 1960s, the masculine ideal was epitomised by 'Marlboro Man', regarded within advertising as the man every man wanted to be and that every woman wanted to be with."

(Lynne Ciochetto, 2009, Eye Magazine)

1

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.