"Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) the mouse for the Apple computer.
But as it became clear that smart, effective design was behind the success of many commercial goods, companies began employing it in more and more contexts. High-tech firms that hired designers to work on hardware (to, say, come up with the shape and layout of a smartphone) began asking them to create the look and feel of user-interface software. Then designers were asked to help improve user experiences. Soon firms were treating corporate strategy making as an exercise in design. Today design is even applied to helping multiple stakeholders and organizations work better as a system.
This is the classic path of intellectual progress. Each design process is more complicated and sophisticated than the one before it. Each was enabled by learning from the preceding stage. Designers could easily turn their minds to graphical user interfaces for software because they had experience designing the hardware on which the applications would run. Having crafted better experiences for computer users, designers could readily take on nondigital experiences, like patients' hospital visits. And once they learned how to redesign the user experience in a single organization, they were more prepared to tackle the holistic experience in a system of organizations."
(Tim Brown and Roger Martin, 2015, Harvard Business Review)
A version of this article appeared in the September 2015 issue (pp.56–64) of Harvard Business Review.
"Legendary designer Peter Saville says abstract art is part of our everyday lives. From Kasimir Malevich and his Black Square through to contemporary product design, in an exclusive film for BBC Arts Online he makes the argument that modern devices such as iPods owe their shape and feel to pioneers of Abstraction, via the fundamental building blocks of the Bauhaus and Dieter Rams."
"Sony Music has unveiled a graphic installation documenting the company's 125 year musical history. Designed by Alex Fowkes, winner of Creative Review's 'One to Watch' in 2011, the Sony Music Timeline runs throughout the central atrium of Sony's open plan Derry Street offices.
The Installation features nearly 1000 names of artists signed to Sony Music and its affiliated labels from the foundation of Columbia Records in 1887 to the present day, including musical icons Elvis Presley, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Janis Joplin, The Clash, Micheal Jackson and many many more.
Interspersed among the artist names are certain key developments in technology, musical formats and corporate history – from the invention of early recording cylinders to vinyl, cassette, CD, radio, MTV, the Sony Walkman, the iPod and the introduction of digital streaming services.
The work is organised by decade into 54 columns measuring over 2 meters tall and covering almost 150 square meters of wall space. It uses CNC cut vinyl as the sole medium for the whole installation.
Emma Pike, VP Industry Relations, who commissioned the piece said, 'The brief was to bring the inspiration of our music into the heart of our building and make our office space live and breathe our incredible musical legacy. Alex's beautiful graphics and illustrations do exactly that.'
Sony's partnership with Fowkes is set to continue as the Sony Music Timeline will grow each year with the addition of new artist names signed by the major.'"
(Sony Music, 2012)
Sony Music Timeline Process Video, Design & Art Direction: Alex Fowkes Photography & Video: Rob Antill, Music Production: Joseph Bird.
"On the way to postmodern, the struggle to reform modern capitalism's dark side, fragmented into a thousand strands. An era approach is rejected – dating the arrival of postmodernism is impossible as is the construction of a linear episodic narrative, moving from the premodern to the modern and then to postmodern. Instead postmodern methods, theories, and worldviews proliferate, as do modern and premodern ones. There are numerous postmodern approaches ranging from naive postmodernism (McPostmodernism) that hails the arrival of postindustrial and complex/adaptive organizations, Baudrillard's and Lyotard's versions of radical breaks from modernity, to others seeking more integration with critical theory. Some claim to have moved beyond postmodern to something called postpostmodern that would include hybrids (postmodern variants with modern and premodern), language 'heteroglossia' (the coexistence of many voices at the same time in tension with each other), and various 'dark side postmoderns' looking at global reterritorialization, postmodern war, postcolonialism and the ills of capitalism"
(David M. Boje, 2007)
1). Postmodernism – by David M. Boje (2007) To appear in Yiannis Gabriel's Thesaurus, London: Oxford University Press, forthcoming
"Adobe has repeatedly said that Apple mobile devices cannot access 'the full web' because 75% of video on the web is in Flash. What they don't say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web's video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others."
(Steve Jobs, April 2010)
Fig.1 video of iPhone mugging attempt on Steven Levy's phone.