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17 APRIL 2012

Butcher's Hook: three students repurpose an old London butcher's shop to establish their design studio

"Butcher's Hook is (or perhaps that should be will be) a three–member design studio and gallery based in an old butcher's shop in London's Portobello. The studio has been formed by Benio Urbanowicz, James Coltman, Josh Blanchett and Dan Jones, students from Kingston and LLC, all of whom graduate this summer. ...

In order to introduce themselves to the local populace, Butcher's Hook set up a digital display using an old Nintendo Wii remote, custom made Infa–Red yellow pencils, a wireless doorbell, a printer and a few extra ingredients.

'We gave away free art made by the user themselves, with the option to receive a digital copy sent to them,' they say. 'We had a great weekend, where over 150 people got involved, through their own choice... and every single one went home to find our business cards printed on the back of their own masterpiece.'

As well as launching their studio, Butcher's Hook has also entered the project into the D&AD Student Awards in response to the brief Make Your Mark."

Posted by Creative Review, 4 April 2012, 16:13

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TAGS

2012 • Benio Urbanowicz • BFIbook cover designbusiness incubatorButchers Hook • butchers shop • competitioncreative industriesCreative Review (magazine)custom madeD and AD • Dan Jones • design businessdesign studentsdesign studio • design studio and gallery • digital copy • digital display • DIYemploymententrepreneurshipgraduate bridgegraduate designersgraduatesgraphic designindustry realitiesinfraredinitiative • James Coltman • Josh Blanchett • Kingston University • launching a studio • LLC • local community projects • LondonLondon College of Communication (UAL) • Make Your Mark • new studio • Nintendo Wiipencil • Portobello • real-life studiorepurposingstart-upstudent awardsstudents • walk-in studio • window dressing • wireless doorbe

CONTRIBUTOR

Simon Perkins
04 JULY 2011

NTU Multimedia student Alex Card wins prestigious Yellow Pencil in D&AD Awards for Alvy character animation

"I got a second place and a yellow pencil! I'm so pleased it's unreal.

The award ceremony was great fun, so much free wine and Pimms! And obviously the chance to meet loads of professionals.

I had an amazing opportunity to speak to the Disney guys that set the brief I did. And it turns out that I'll actually be working with them on a few projects. I really hope to show them the best of what I can do and someday soon be working with them on my own show, or anything really, I'm still in shock."

(Alex Card, 29 June 2011)

[Nottingham Trent University Multimedia BA (Honours) student Alex Card commenting on winning 2nd place in the Animation / Crafts section of the 2011 D&AD Awards.]

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CONTRIBUTOR

Multimedia
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