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23 JUNE 2013

The backstory for the D&AD awards showcase

"1962. A group of designers and art directors come together to celebrate creative communication and raise standards within their industry.

Amongst the group are David Bailey, Terence Donovan and Alan Fletcher (yes, it was that cool). They call themselves British Design & Art Direction and the following year they organise their first Awards event. And they are picky. From 2500 entries they select just 16 pieces of work to receive the soon to be coveted Yellow Pencil.

2011 and British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide."

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CONTRIBUTOR

Simon Perkins
03 DECEMBER 2012

Neville Brody: removal of design from school curriculum is 'insanity'

"plans to remove creative subjects from the UK curriculum are 'short–sighted insanity', according to incoming D&AD president Neville Brody (+ interview).

Speaking to Dezeen, Brody described government plans to overhaul the curriculum as 'one of the biggest mistakes in British government' and added: 'The UK government is trying to demolish and smash all ideas about creative education.'

In September, education secretary Michael Gove announced plans to replace GCSE examinations for students up to the age of 16 with a new English baccalaureate (EBacc) system. Creative subjects such as art and design will not count towards the EBacc qualifications, which instead are graded on performance in academic 'stem' subjects. These stem subjects are English, mathematics, history or geography, the sciences and a language. ...

'The creative industries need high–quality creative graduates. If we're not getting the graduates, we're not going to sustain the industry,' said Brody. 'Creative services as a percentage of GDP is higher here than any other country, so why would you not want to support, promote and build that?'"

(Dezeen, 26 November 2012)

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TAGS

2012Andrew Marrart and designart schools • arts students • British Government • creative education • creative graduates • creative industriescreative professionscreative servicescreative subjectsD and ADdesign curriculumDezeenEBacceducation budgetEnglish BaccalaureateGCSE • GDP • graphic design agency • Michael GoveNeville Brody • non-UK students • overseas students • Research Studios (agency) • Royal College of Art • school of communication • skilled dangerous minds • STEM • studying arts • UKUK Governmentvisual design

CONTRIBUTOR

Chris Treweek
17 APRIL 2012

Butcher's Hook: three students repurpose an old London butcher's shop to establish their design studio

"Butcher's Hook is (or perhaps that should be will be) a three–member design studio and gallery based in an old butcher's shop in London's Portobello. The studio has been formed by Benio Urbanowicz, James Coltman, Josh Blanchett and Dan Jones, students from Kingston and LLC, all of whom graduate this summer. ...

In order to introduce themselves to the local populace, Butcher's Hook set up a digital display using an old Nintendo Wii remote, custom made Infa–Red yellow pencils, a wireless doorbell, a printer and a few extra ingredients.

'We gave away free art made by the user themselves, with the option to receive a digital copy sent to them,' they say. 'We had a great weekend, where over 150 people got involved, through their own choice... and every single one went home to find our business cards printed on the back of their own masterpiece.'

As well as launching their studio, Butcher's Hook has also entered the project into the D&AD Student Awards in response to the brief Make Your Mark."

Posted by Creative Review, 4 April 2012, 16:13

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TAGS

2012 • Benio Urbanowicz • BFIbook cover designbusiness incubatorButchers Hook • butchers shop • competitioncreative industriesCreative Review (magazine)custom madeD and AD • Dan Jones • design businessdesign studentsdesign studio • design studio and gallery • digital copy • digital display • DIYemploymententrepreneurshipgraduate bridgegraduate designersgraduatesgraphic designindustry realitiesinfraredinitiative • James Coltman • Josh Blanchett • Kingston University • launching a studio • LLC • local community projects • LondonLondon College of Communication (UAL) • Make Your Mark • new studio • Nintendo Wiipencil • Portobello • real-life studiorepurposingstart-upstudent awardsstudents • walk-in studio • window dressing • wireless doorbe

CONTRIBUTOR

Simon Perkins
13 APRIL 2012

Another Graphic Design Graduate: So Much Left to Learn

"Butcher's Hook is a design studio in London's Portobello formed by soon–to–be graduates of Kingston University and LCC in response to a D&AD brief in which students are encouraged to Make Their Mark.

It was featured on Creative Review's blog this morning.

http://www.creativereview.co.uk/cr–blog/2012/april/butchers–hook–say–hello

By providing 'design for the local community' with a pledge to spend at least 10% of their time working on community projects, the students have started their own design agency and they haven't even left college yet.

Whilst Creative Review seem impressed by the students' ambitious move away from the computer screen to find their own work, it is clear these graduates haven't ventured into industry yet. Whilst I am happy to celebrate the initiative and drive that these students clearly have and I do not deny their talent and bravery, I am rather cynical of its potential. With 6 months experience, I am struggling to find a job in London and, like many graduates, have considered setting out on my own. What has prevented me from doing anything more than mildly pondering over the thought, is my lack of knowledge and experience.

Working on your own, or in a small team requires flawless Mac [computer] skills, impeccable design skills and not to mention bravery and confidence. It is also worth considering that client liaison skills can not be forged over night and the time and attention this occupies should not be underestimated. I once worked with an agency that was not much more than a year old and I didn't see them design anything all week. The agency was made up of just the two of them, and whilst their work is impressive and their client list respectable, they spent almost the entire day liaising with clients, organising the next week's schedule and discussing production. Whilst I have nothing good in terms of design to show from that placement, I can't deny I came out much more knowledgeable and more certain that I wasn't ready for that yet. The two of them had at least 8 years experience from a top London design agency, which not only prepared them for production and project management alongside design, but no doubt aided their client list too.

For me, The Butcher's Hook epitomises what is wrong with graduates. University teaches ideas, a little in the way of typographic principle and basic Adobe operation skills. Most importantly, university teaches arrogance. It wasn't until I started my first placement, I realised how little I actually knew. Idealistic tutors cherish the students' naivete and love for design, and keep from them what the reality is like. My biggest fear about starting out on my own would be the lack of good projects, which is something well–established agencies can provide you with. On your own, a new and unreliable studio, you lack the knowledge and experience that can get you good clients with impressive budgets. Low budget work can be dull to design and the project management and client liaison can become stressful. Designing on a budget is harder. Students only design ideas and don't often have to worry about the production costs and client needs. I would be interested to see what local community work these graduates get at Butcher's Hook, and whether they have the stamina and love for design to keep it going. I wish them good luck, but wouldn't encourage other graduates to do the same. Never underestimate how much you have left to learn."

(anonymous, 5 April 2012)

TAGS

2012Adobe • Adobe Creative Suite Design Premium • Adobe Creative Suite Master Collection • Adobe software • Another Graphic Design Graduate (blog) • arrogance • business realityButchers Hookclient liaison • client liaison skills • client list • client needs • community projects • computer skillsCreative Review (magazine)D and ADdesign agencydesign business • design for the local community • design graduatesdesign ideasdesign industrydesign skillsdesign softwaredesign studentdesign studio • designing on a budget • find a job • get a jobgraduategraduatesgraphic design graduate • graphic design intern • graphic designeridealistic tutorsindustry placementinternshipKingston Universityknowledge and experience • lack of experience • lack of knowledge • LCC • liaising with clients • London • love for design • low budget • Mac skills • make their mark • my first placement • naive • production management • project managementrequirements gathering • setting out on your own • small team • starting out on your own • typographic principlesUK • well-established agencies • working on your own

CONTRIBUTOR

Shaun Belcher
04 JULY 2011

NTU Multimedia student Alex Card wins prestigious Yellow Pencil in D&AD Awards for Alvy character animation

"I got a second place and a yellow pencil! I'm so pleased it's unreal.

The award ceremony was great fun, so much free wine and Pimms! And obviously the chance to meet loads of professionals.

I had an amazing opportunity to speak to the Disney guys that set the brief I did. And it turns out that I'll actually be working with them on a few projects. I really hope to show them the best of what I can do and someday soon be working with them on my own show, or anything really, I'm still in shock."

(Alex Card, 29 June 2011)

[Nottingham Trent University Multimedia BA (Honours) student Alex Card commenting on winning 2nd place in the Animation / Crafts section of the 2011 D&AD Awards.]

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CONTRIBUTOR

Multimedia
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