"The resource covers basic logic and faulty arguments, developing student's critical thinking skills. Suitable for year 8–10, focused on science issues, the module can be adapted to suit classroom plans."
"TechNyou was established to meet a growing community need for balanced and factual information on emerging technologies. We are funded by the Australian Government Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE). We operate in partnership with the University of Melbourne, where our office is based."
"In the contemporary era of heightened green awareness and 'ethical consumption', major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.
As companies have started using green concepts or claims in their advertising, branding and marketing a trend has emerged called 'greenwashing'. 'Greenwashing' refers to marketing is that is misleading, untruthful or creates false impressions (see Fred Pearce's column in the Guardian)."
(Lynne Ciochetto, 24 March 2010)
Fig.1 2010 Toyota Prius "Harmony" TV Commercial
Fig.2 Nick Turner, "BP Exec", from Art Not Oil satirising BP's revamped green corporate identity.