Not Signed-In
Which clippings match 'Misleading' keyword pg.1 of 1
19 NOVEMBER 2013

TechNyou: Critical Thinking

"The resource covers basic logic and faulty arguments, developing student's critical thinking skills. Suitable for year 8–10, focused on science issues, the module can be adapted to suit classroom plans."

"TechNyou was established to meet a growing community need for balanced and factual information on emerging technologies. We are funded by the Australian Government Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE). We operate in partnership with the University of Melbourne, where our office is based."



2011animated presentationAustralian Government • betting system • biasBlaise PascalBridge8 • broken logic • causal modes of comprehensioncausation • certainty • coincidenceconfidenceconsequences • counter-argument • critical thinkingdeceptiondecision makingDepartment of Industry Innovation Science Research and Tertiary Education (DIISRTE) • does not follow • emerging technologiesevidence-based argumentexpert advice • factual information • fallacious arguments • fallacy • false dilemma • faulty arguments • formal fallacy • forms of logic • gamblers fallacy • gamblinggullibility • head scratching questions • human behaviour • identify patterns • inference • informal fallacy • irrefutable data • James Hutson • logical argument • logical fallacylogical rationalitylogical rules of inferencelogical structurelogical-analytical paradigm • logically impossible • logically true • mathematical conceptsmathematical patternmathematicsmental tricksMike Mcraemisleadingmisunderstandingnon sequituropinionoversimplificationpatternspatterns of meaning • Pierre de Fermat • play the ball not the player • precautionary principle • precautionary tale • predictions • premise • probabilistic outcomes • probability • public informationreckon • repeated observations • risk • rules of logic • science issuessensemaking • straw-man arguments • TechNyou • tertiary education • theoriesthinking skillstrustunethical behaviourUniversity of Melbourne


Liam Birtles
29 JUNE 2011

Green USP? Greenwashing and design in the age of ethical consumption

"In the contemporary era of heightened green awareness and 'ethical consumption', major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.

As companies have started using green concepts or claims in their advertising, branding and marketing a trend has emerged called 'greenwashing'. 'Greenwashing' refers to marketing is that is misleading, untruthful or creates false impressions (see Fred Pearce's column in the Guardian)."

(Lynne Ciochetto, 24 March 2010)

Fig.1 2010 Toyota Prius "Harmony" TV Commercial

Fig.2 Nick Turner, "BP Exec", from Art Not Oil satirising BP's revamped green corporate identity.



advertising • Art Not Oil • BP • BP Exec • brandingcommodity • company profiles • consumptioncorporate identity • design in the age of ethical consumption • design journaldesign responsibilityemotive manipulation • environmental messages • ethical consumptionethicsEye (magazine) • Fred Pearce • graphic design • green awareness • green claims • green concepts • green corporate identity • greener brands • greenwashing • impression managementLynne CiochettomarketingmisleadingtrendsUSP


Simon Perkins

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