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Which clippings match 'Interactive' keyword pg.1 of 12
25 FEBRUARY 2012

beetle.de: dramatic presentation through vertical scrolling navigation

"there's a new Bug and a great new website – with many of the same good points as before. First see the website, where they're aren't any navigational hints at all, 'Jetzt scrollen!' The smallest touch brings out full top navigation, which can reveal the evolution of the 1941 Beetle to the powerful 21c options.

With sweet social media hooks and video sprinkled throughout the scrolling experience, you'll likely be as engulfed and overwhelmed as we were"

(Nanther Thangarajah, 11 October 2011, Brand Thinking)

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TAGS

2011adadvertisementcarcar addesign for the screenFWAgraphic representationinspirational workinteractiveinteractive information visualisation • Jetzt scrollen! • layoutnavigation • navigational hints • page layoutparallax scrolling effectscroll • scrolling • scrolling experience • social media hooks • timelinevertical navigationvertical scrollvertical timelinevisual communicationvisualisationVolkswagen • Volkswagen Beetle • VW Bug • web designwebsite

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2012

Mercedes: Escape the Map

"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.

The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."

(Creativity Online)

Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.

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TAGS

2011 • Abbott Mead Vickers BBDO London • adadvertising campaignaugmented reality • Blippar • brand • bus advertising • C 63 AMG Coupe • carcar ad • Carl Erik Rinsch • cover wrap • crack the clues • escape • Escape the Map • free commuter newspaper • Google StreetViewHong Konginteractiveinteractive adventureinteractive advertisinginteractive videoiPhone appmap • Mercedes Benz • Metro (newspaper) • newspaperstory worldStreetViewtrappedUKvisual literacyvisualisation • win the car • younger consumer • YouTube Homepage Takeover

CONTRIBUTOR

Simon Perkins
17 JUNE 2011

SolarBeat: a Solar System music box

"A simple ambient music box, with sounds generated using the orbital frequencies of our solar system"

(Luke Twyman)

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TAGS

analogue correspondenceaudiodatadiagramEarthgraphic representationinformation aestheticsinteractiveinteractive toy • Jupiter • Luke TwymanMarsMercurymusicmusic box • Neptune • notationplanetsPluto • Saturn • sequencer • Solar Beat • solar systemSuntoy • Uranus • Venus • visualisation • Whiteviny

CONTRIBUTOR

Simon Perkins
16 JUNE 2011

Biggâr: world sized AR sculpture

"Biggâr consist of 7.463.185.678 virtual blocks encapsulating the whole earth, making it the biggest possible virtual sculpture in the world. A leap forward in terms of scale, based on new limitless dimensional possibilities brought to the physical space through Augmented Reality.

The Biggâr sphere is also the biggest interactive artwork in the world, because with a single tap on your mobile phone, all of the 7.463.185.678 blocks worldwide will change color collectively. Making it an instant collaborative augmented space, connecting Japan to Djibouti or Poland to India through a continuous series of color changing acts by individuals worldwide.

And last but not least: Biggâr is getting even bigger, because the sculptures' radius expands 1 (virtual) meter every day since its launch at the Stedelijk Museum Amsterdam on November 18th 2010."

(Stedelijk Museum)

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TAGS

AmsterdamARaugmented realityaugmented space • Biggar • collaborative augmented space • convergencegraphic representationinteractiveinteractive artwork • Layar • mobile phonephysical space • Sander Veenhof • sculpture • SNDRV • Stedelijk Museum Amsterdam • technologyvirtual • virtual blocks • virtual sculpture • visualisation

CONTRIBUTOR

Simon Perkins
23 APRIL 2011

Australian youth advice website: Get Out There!

"Get out there is the Queensland government's youth website. The website is designed to help young consumers tackle some of the big issues affecting their life during and after high school. It features practical advice and tips from a number of government agencies and organisations. It includes information on: budgeting, buying a mobile phone, enrolling to vote, renting, enrolling in a university degree or TAFE course, finding a job, joining a sporting club and schoolies."

(Queensland Government Office of Fair Trading, 2011)

Fig.2 http://getoutthere.qld.gov.au/ website

Fig.3 Department of Justice and Attorney–General (8 April 2011). 'Youth urged to take care online'

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TAGS

2011Australia • budgeting • commodityempowerment • enrolling to vote • finding a job • game • Get Out There! • high schoolinformationinteractiveisometric projectionmobile phone • Office of Fair Trading • OFT • practical adviceQueensland • Queensland Government • renting • schoolies • sports club • TAFE • TAFE course • The Sims (2000)tipsuniversityuniversity enrolmentwebsite • young consumers • youth

CONTRIBUTOR

Simon Perkins
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