"there's a new Bug and a great new website – with many of the same good points as before. First see the website, where they're aren't any navigational hints at all, 'Jetzt scrollen!' The smallest touch brings out full top navigation, which can reveal the evolution of the 1941 Beetle to the powerful 21c options.
With sweet social media hooks and video sprinkled throughout the scrolling experience, you'll likely be as engulfed and overwhelmed as we were"
(Nanther Thangarajah, 11 October 2011, Brand Thinking)
"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.
The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."
Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.
"Biggâr consist of 7.463.185.678 virtual blocks encapsulating the whole earth, making it the biggest possible virtual sculpture in the world. A leap forward in terms of scale, based on new limitless dimensional possibilities brought to the physical space through Augmented Reality.
The Biggâr sphere is also the biggest interactive artwork in the world, because with a single tap on your mobile phone, all of the 7.463.185.678 blocks worldwide will change color collectively. Making it an instant collaborative augmented space, connecting Japan to Djibouti or Poland to India through a continuous series of color changing acts by individuals worldwide.
And last but not least: Biggâr is getting even bigger, because the sculptures' radius expands 1 (virtual) meter every day since its launch at the Stedelijk Museum Amsterdam on November 18th 2010."
"Get out there is the Queensland government's youth website. The website is designed to help young consumers tackle some of the big issues affecting their life during and after high school. It features practical advice and tips from a number of government agencies and organisations. It includes information on: budgeting, buying a mobile phone, enrolling to vote, renting, enrolling in a university degree or TAFE course, finding a job, joining a sporting club and schoolies."
(Queensland Government Office of Fair Trading, 2011)
Fig.2 http://getoutthere.qld.gov.au/ website
Fig.3 Department of Justice and Attorney–General (8 April 2011). 'Youth urged to take care online'