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Which clippings match 'Temperature Analysis' keyword pg.1 of 1
15 JULY 2014

Mail order fashion company La Redoute explores Adaptive Advertising

"the brand created a series of billboards displaying items that relate to the current temperature. For example, when it gets cold the model on the billboard is covered in warmer attire. When hot, the model loses some layers for more appropriate garments. How do the billboards work? Each display is fitted with rain and temperature sensors that track the changes in weather instantly. These indicators are the brains that drive the product visuals consumers see."

(Rory Kaluza, 19 September 2013, Branding Magazine)

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TAGS

2013ad technology • adaptive advertising • advertising billboardsambient intelligenceBBDOcontext awarenessdigital advertisingdigital billboardsdigital out-of-home • fashion retailer • La Redoute • live weather billboard • mail order • out-of-home (OOH)outdoor advertisingParispervasive advertising • precipitation • programmatic out-of-home advertising • rain sensor • real-time weather changestemperature analysisweather • weather conditions • weather sensor

CONTRIBUTOR

Simon Perkins
18 JUNE 2011

MediaArtTube Exhibition 1.0: Biofeedback Art

"Biofeedback art is recently emerged interactive art form which applies technologies to capture biological changes of the body and create an artistic meaning through them. Biofeedback interfaces measures EEG, galvanic skin response, facial analysis, temperature analysis, eye–tracking or hearth rate in order to monitor the users bio–philosophical and produce a dynamic psychological/behavioural/emotion–based analysis of the person. The artistic meaning production based on the applications of these qualities which often deals with embodiment, enaction, body awareness, immersion or active/passive bodily engagement. There are a variety of tools can be used by artists which are usually divided to contact (for example EEG) or non–contact (facial analysis through camera). The MediaArtTube Exhibition 1.0 presents a collection of engaging art works and experiments in this hot topic of media art."

(MediaArtTube)

Fig.1 Brainloop interactive performance platform http://www.aksioma.org/brainloop/index.html

Fig.2 Yasushi Noguchi, Hideyuki Ando – Watch Me!, eye–responsive Installation 2009 http://r–dimension.xsrv.jp/projects_e/watch_me/

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TAGS

actuators • affective art • affective computing • affective environment • applied researchArs Electronica • art works • behavioural analysis • bio art • bio-philosophical analysis • bio-sensors • biofeedback • biofeedback art • biofeedback interfaces • biological changes • blood volume pressure • bodily engagementbodybody awareness • body data • brain • cognitive-based concept • communication devicecomputer interfaceconvergencecorrelative analoguecreative technologydata visualisationdevicedigital art • EEG • electroencephalography • electronic artembodied interactionsembodimentemotion research • emotion-based analysis • erotic ambiguity • external world • eye-trackingfacial analysis • galvanic skin response • graphic representationHCI • heartbeat • hearth rate monitor • humidity • hybrid art • immersioninformation aestheticsinteraction designinteractive artinteractive media artinteractive performanceinteractive visualisationinterface artinterface designkinetic artman machinemeasurementmedia art • MediaArtTube • micro-bio-electrochemical systems • micro-electromechanical • mobile phonenew media artpsychological analysispulse • responsive environment • robotrobot artscreen-based interface • skin conductivity • smell • stroke • sweat • tangible biofeedback • tangible interfacetechnology-based arttemperature analysis • tickle • time-based art • ventilators • vibrationvibratorvirtual realityvirtual worldvisualisation

CONTRIBUTOR

Simon Perkins
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