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Which clippings match 'International Typographic Style' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
20 APRIL 2012

Principles of the Visual Language: A Dialect of Our Own Design

"A visual language informs all design, from architecture to print. Fluency in the same language drawn on by Bauhaus, mid–century Swiss, or postmodern design is essential for brilliant web design. In this practical talk, ground uniquely web–based interactions – from complex CSS3 animations and rotations to JavaScript behaviors – using that time–tested visual primer. Take a more considered approach to choices, evoke the desired emotive responses, learn how to better articulate your design decisions. Extend graphic design's grammar into a visual dialect of web design that guides us to smarter, beautifully balanced juxtapositions of elements in our new, multidimensional web experiences."

(Simon Collison)

Fig.1 Simon Collison (03 June 03 2011) "A Dialect of Our Own Design".

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aestheticsaffordances • articulate your design decisions • Bauhaus School • beautifully balanced • Christian Leborgcommunication design • considered approach • CSS3 • CSS3 animation • Dan Brown • design formalismDonald Normanediting through selection • emotive response • framegestalt principlesgraphic design • graphic design visual grammar • graphic representationgrid systemIndi YoungInternational Typographic StyleJavaScriptmapping • Mark Boulton • mental modelspictorial systemspostmodern designresponsive web designschema • Scott McCloud • Simon CollisonSlideShareSwiss Styletypographyvisual communication • visual dialect of web design • visual grammarvisual languagevisual screen designweb design • web experiences • web-based interactions • Wucius Wong

CONTRIBUTOR

Simon Perkins
29 JUNE 2011

A going concern. Toilet signage as an international cultural artefact

"Toilet signage itself has a relatively young history, following that of the public loo, which only became common in the late nineteenth century, stimulated by increasing mobility and the separation of work from home. Public conveniences first appeared in British railway stations and department stores, but the practice was then exported through the British empire.

These early signs were text–based but increasingly mobile populations in the twentieth century encouraged the development of pictorial systems that did not require shared language. Visual languages such as the US Department of Transportation symbol system designed in 1974 – the first comprehensive pictogram system – and systems developed for the Olympics aimed for universality but very much reflected their Germanic roots in abstract systems such as those of Otto Neurath. Once embraced by international communications and business, they became part of the International Style."

(Lynne Ciochetto, 13 August 2009)

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1974 • abstract systems • British Empire • British railway stations • cultural artefactdepartment storesGermanic rootsglobalisationgraphic representation • increasing mobility • India • international business • international communicationsInternational StyleInternational Typographic Style • late nineteenth century • Lynne Ciochetto • mobile populations • modernismOlympicsOtto Neurathpictogrampictogram systempictorial systemspostcolonial • public loo • rail • separation of work from home • shared languagesignssymbol systemtoilet signagetwentieth century • US Department of Transportation • visual communicationvisual language

CONTRIBUTOR

Simon Perkins
17 JUNE 2011

The Grid System: an online resource

"Made popular by the International Typographic Style movement and pioneered by legends like Josef Müller–Brockmann and Wim Crouwel, the grid is the foundation of any solid design. The Grid System is an ever–growing resource where graphic designers can learn about grid systems, the golden ratio and baseline grids."

(Antonio Carusone)

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Aisle One • Antonio Carusone • baseline grids • design formalismgolden ratiographic communicationgraphic devicesgridgrid systemInternational Typographic StyleJosef Muller-Brockmann • layout aesthetics • layout designlegibilitymental imageorderingstructure • the grid system • typographyvisual communicationWim Crouwel

CONTRIBUTOR

Simon Perkins
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