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Which clippings match 'Innovation' keyword pg.2 of 42
02 AUGUST 2012

Computer History Museum: Selling the Computer Revolution

"The brochures selected here (just a fraction of the Museum's holdings in this area) show some of the more important technologies, companies, and applications in computing from 1948 to 1988. This covers the period from mechanical and relay–based computers to those based on the microprocessor – a remarkable transition that occurred over only 25 years. We hope you enjoy browsing through these historical documents."

(Computer History Museum)

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TAGS

1940s1950s1960s1970s1980sanalogue computerAppleApple LisaApple PCArs TechnicaAtariBBC Microbrochure • Burroughs Corporation • COBOL • CommodoreCommodore 64computercomputer historyComputer History Museum • computer revolution • David Ogilvy • device • file system • Fortranhistorical documentshistoryhistory of computingIBMIBM PC • IBM PCjr • important technologiesindustrial archaeologyindustrial designinformation ageinnovationMad Menmainframemarketing campaignmaterial culturemechanical computer • microprocessor • museumPCproduct design • relay-based computers • retrosales brochureselling the computer revolutiontechnological change • technological evolution • technological innovationtechnologytechnology companiestechnology marketingtechnophobiaTexas Instrumentstransitional technologiesUNIVAC 9000 Seriesvintage technology • Wang Laboratories • ZX Spectrum

CONTRIBUTOR

Simon Perkins
26 JULY 2012

设计研究:以设计师的眼睛洞察消费者”公开课 / Design Research in Practice Workshop

"我们会导入设计研究理念,了解设计研究与传统市场研究的不同点,还会介绍设计思维和研究方法在创新中的作用,分享给大家提升团队研究能力与创新能力的设计研究的神秘工具。参与者可以从桥中资深设计研究顾问身上学到第一手的理论,了解他们在实践中是如何思考的,何种方法可以有效产生新的概念

In this workshop our team will introduce the participants to a definition and background of design research and how it differs from market research in its goals and outcomes. We will also demonstrate the power of design thinking and the research methodology for innovation. There will be interactive portions of the workshop where participants will learn firsthand, how to approach problems like design researchers, what is the methodology and frameworks which enables the generation of meaningful and resonating ideas. Techniques and experience sharing from the design researcher's toolbox."

(CBi China Bridge, Shanghai)

TAGS

2012 • CBi China Bridge • creative economydesign research • design research case studies • design research methodologydesign researcher • design researchers toolbox • design thinkinginnovationinnovation and entrepreneurship • innovation research • innovation seminarsinnovation skillsknowledge-based economymarket researchmeaningful ideasPeoples Republic of China • resonating ideas • Shanghaiworkshop

CONTRIBUTOR

Simon Perkins
07 MAY 2012

Folding Plug System: redesigning the UK 3-pin plug

"'Mac book Air,' Apple's latest master–piece, is the world's thinnest laptop ever. However, here in the U.K, we still use the world's biggest three–pin plug. Most people carry laptops with adapters and plugs because laptop batteries have limitations on the time they can be used. When people carry laptops with U.K plugs in a bag, it always causes problems such as tearing paper, scratching laptop surfaces and, sometimes, it breaks other stuff. The main problem is the UK standard 3–pin plug is not considered in the process of designing for mobility. My intention of the project was directed to make the plug as slim as possible and follow the British Standard regulation at the same time."

(Min–Kyu Choi, 20 April 2009, http://www.minkyu.co.uk/Site/Product/Entries/2009/4/20_Folding_Plug_System.html)

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19462009 • AC • AC power plugadaptersApple • Apple MacBook Air • British Standard • compact • designdesign innovation • designing for mobility • engineering regulationa • everyday • everyday product • folded plugs • foldingindustrial designinnovationinnovative designlaptoplaptops • MacBook Air • mains plug • Min-Kyu Choiminiaturisation • multi-plug adaptor • plug • power cord • power lead • power plug • power plugs • productproduct designredesignredesigningRoyal College of Art • slim • slimline • smart design • space saver • standard plug • standard UK plug • three-pin plug • UK • UK standard • UK standard 3-pin plug • wafer thin

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2012

YikeBike: super light folding electric bike

"YikeBike is a statement about using smart technology to solve the problems of our increasingly congested, polluted, stressful cities. It is the first commercial expression of the mini–farthing concept, created up by a bunch of successful entrepreneurs, engineers and dreamers."

(YikeBike Ltd)

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TAGS

Aotearoa New Zealandapplied researchbicyclebikeChristchurchdesign innovationdesign solution • electric • electric bicycle • electric motorcycle • entrepreneurshipergonomic designfolding • folding bicycle • folding electric bike • industrial designinnovationinventionkiwi ingenuitylight weightproduct designprotoduction • small • smart technology • solutionSouth IslandtechnologytransportUniversity of Canterburyusability • YikeBike • YikeBike Ltd

CONTRIBUTOR

Simon Perkins
13 JANUARY 2012

Reach: design-led customer research

"What Reach does can be described as 'design–led customer research', which we abbreviate to design research. To achieve this we combine two approaches:

Understanding the people and situations you design for is crucial for successful innovation. These insights only come from spending time with your customers, and developing empathic conversations with them. When presented in an inspiring, visual way such insights are a strong driver of innovation.

Design skills such as generating, modeling and prototyping new ideas are crucial for successful innovation. If these skills are already used in immersive field work and insight creation, the resulting innovative ideas are rooted strongly in the markets your company innovates for."

(Global Design Research Network)

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TAGS

customer research • customersdesign skillsdesign-led • design-led customer research • empathic conversations • Global Design Research Network • immersive field work • innovationinnovative ideasinsight • insight creation • market researchmodelling and prototypingnew ideas • people and situations • peoples practices • Reach (agency) • research vendor • successful innovation • visual way

CONTRIBUTOR

Simon Perkins
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