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Which clippings match 'Promotional Material' keyword pg.1 of 1
10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

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TAGS

360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
03 JANUARY 2013

Monsters University: Pixar parody of college recruitment ads

"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college–recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique – by heritage, number of appendages, or simply number of eyes – and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing–eye snakes.'"

(Tim Nudd, 03 January 2013, Adweek)

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TAGS

20133D animationAdweekanimationcampus • campus life • character animationcollege • college recruitment • conventional universitiesfake university • film marketing • fraternityfreshmenhumourhyperbolemonster • Monsters University • movieparody • Pixar • promotional materialpromotional video • saccharine • satirical illustrationspoof • student admissions • student enthusiasm • student testimonials • student viewsstudentsuniversity • university campus • university education • university recruitment • university students

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2012

Nottingham Trent University Art & Design Degree Shows 2012 (promotional video)

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TAGS

2012 • Ann Priest • art and designart and design graduate exhibitionart and design schoolart studentsBA • Carl-Eiler Rodrigues • College of Art and Design and Built Environment • Craig Chettle • David Higgins • degree showgraduate exhibitiongraduate showsgraduate students • Helen Beswick • Janine Clark • Jessica Philips • Laura Barnes • Luke McGibney • NottinghamNottingham Trent UniversityNTU • Paul Bailey • Peter Westland • promotional materialpromotional video • Sally Wade • Sam Burrill • Sasha Peterson • School of Art and Design • Sean Prince • Shari-Jayne Boda • Simon PerkinsUK

CONTRIBUTOR

Simon Perkins
16 JUNE 2011

North American Progress: expansion as a spiritualised feminine figure

"George Crofutt, publisher of a fashionable western travel guide series, commissioned the creation of 'American Progress' by the Brooklyn resident, painter, and lithographer, John Gast. Crofutt reproduced the petite painting, done in 1872, as a color lithograph poster and also engraved the image in the guidebooks he published widely circulating the image. The painting depicts a sense of technological development's advancement upon the untamed land like the coming of an impenetrable, inevitable militia with one uncharacteristic exception––the company is led by a feminine figure.

In the wake of four years of Civil War, the creation of the promotional material of 'American Progress' portrays a spiritualized feminine that provides nurturing, protective guidance and fortitude for the extension of civilization over wilderness and the 'uncivilized,' the enigmatic, and the primal. Disembodied, the idealized feminine portrays the evolution of the split of spirit from daily life as well as the sanctified superiority of the immigrants above human beings who lived in harmony with the spirit of the land.

The dominating and centralized angelic being's paradoxical innocence and sensually alluring presence has the effect of distracting and softening the reality and the violence of this movement to 'win the west' where Native Americans depart the frame as non– natives stake claims in the form of prospectors, as settlers: farmers, homesteaders, and travelers. One of the popular artists of the times, Maynard Dixon speaks of the untruth of the romanticized representation of facts as he complained he was being paid to lie in his artwork and portrayals of life on the wild prairie (Dixon).

Fueled by an underlying desire to be free from tyrannical government and the prospect of a new life and livelihood in a world new to them, Euro–Americans manifested suffering and persecution similar to the very situation they sought to escape."

(Archive for Research in Archetypal Symbolism)

Fig.1 John Gast (1872). "American Progress", painting: oil

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TAGS

1872 • American Progress (painting) • ARAS • Archive for Research in Archetypal Symbolism • artworkcivil war • civilising • colonial expansioncolonisationcolour lithographdivine destinydivine providenceexpansionism • farmers • feminine figure • George Crofutt • guidebook • homesteaders • ideologyIndigenous • John Gast • manifest destiny • Maynard Dixon • national park • Native AmericansnativesNorth Americanurturingpainterpainting • popular artist • poster • prairie • progresspromotional material • protective guidance • romantic sublimeromanticised • sanctified superiority • settlementspiritualsymbolismtechnological developmentterritoryThe West • travel guide series • travellers • uncivilised • untamed land • untamed wilderness • wildwilderness

CONTRIBUTOR

Simon Perkins
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