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Which clippings match 'Injection' keyword pg.1 of 1
30 SEPTEMBER 2014

The now discredited hypodermic needle model of communication

"The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.

This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like 'Is Google making us stupid' and 'Grand Theft Auto led teen to kill'."

(Brett Lamb, 12 April 2013)

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TAGS

1930sArthur Bergerassumptions • attitudinal attributes • behaviour systemsbehaviourism • Bernard Berelson • biologically based theory • communication theoryconceptual model • David Croteau • Dennis Davis • discredited theory • Elihu Katz • Hadley Cantril • Hazel Gaudet • Herta Herzog • human instinct • human nature • hypodermic needle model • hypodermic needle theory • hypodermic-syringe model • infusion • injection • James Tankard • linear communication theory • magic bullet theory • mass communicationmedia • media gun • media influence • mental imagemessagemodel of communication • obsolete theory • passive audience • Paul Lazarsfeld • propaganda • shooting metaphor • sitting duck • situational attributes • Stanley Baran • theory of communication • transmission-belt model • unidirectional flow • uniformly controlled • Werner Severin • William Hoynes

CONTRIBUTOR

Simon Perkins
29 JUNE 2005

VeriChip: injecting microchips as an anti-kidnapping device

"A Mexican company has launched a service to implant microchips in children as an anti–kidnapping device. ... The company envisions placing walk–through scanners –– similar to metal–detector portals used in airports –– in malls, bus stations and other areas where a missing child may appear. The chip also could be used to identify children who are found unconscious, drugged, dead or too young to identify themselves. Critics said kidnappers could circumvent the device easily."

(Julia Scheeres, Wired News reporter)

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TAGS

child protectionidentificationidentity disclosureinjection • Julia Scheeres • kidnapping • Mexicomicrochippersonal privacyprivacyRFIDsurveillanceuse of private information • VeriChip
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