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Which clippings match 'Digital Business' keyword pg.1 of 1
11 MARCH 2013

Mobile Apps: the trouble with using 'Responsive Design'

"Amid an overwhelming amount of mobile options and solutions, it's easy to see why responsive design's singular code seems like an alluring universal panacea for mobile optimization. However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers. ...

The future of digital business depends primarily on mastering the mobile channel. Mobile's mushrooming numbers are due to the convenience of remote access and a new reliance upon the delivery of information when and where little to none was previously available. When developing your approach to engaging customers via mobile, it is key to ensure your strategy accounts for the rising expectations your customers have for this important channel.

Once you understand the kind of mobile experience you want to create, you can decide whether adopting a responsive design philosophy can deliver upon these expectations and goals. While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences. A broader multi–screen approach designed dynamically by channel will enable the sort of customer experiences that yield higher engagement and contribute to overall success."

(Carin van Vuuren, 18 November 2012, Forbes)


appconveniencecustomer experiencedesign principles • device-specific content display • differencedigital business • engaging customers via mobile • Forbes • Forrester • information delivery • interactive experienceLinkedInmagazinesmobile apps • mobile channel • mobile development • mobile experience • mobile optimisation • mobile site • mobile solutions • mobile strategy • multi-screenmultiple devicesnewspapers • one-web • People magazine • remote access • responsive design • responsive site • responsive web design • scale web content • screen size and orientation • screen sizes • singular code • smartphonetechnology solutionuse case • varying screen sizes • web development • web experience


Simon Perkins
16 JUNE 2011

Imperial College London: the future of digital services

"The Digital Economy Lab acts as a portal for all the research, teaching and engagement which is taking place within this grand challenge at Imperial College London. The Digital Economy Lab aims to link external organisations to relevant expertise at the College and to foster the growing digital community within the College so that they can work together more effectively.

Launched in September 2010, the Lab has been gaining momentum already through a number of engagements with firms, lectures and the launch of the Digital Business pathway as part of Imperial College Business School's Masters in Management course. A programme of research is currently ready to be launched, building on the many existing projects which are showcased on this website."

(Imperial College London)


2010applied researchbusiness management • business school • digital business • digital community • digital economy • Digital Economy Lab • Digital Economy Laboratory • digital services • Future of Digital Services • Imperial College Londoninnovationknowledge-based economy • liveable cities • Masters in Management • new digital services • novel digital services • online brainstorming initiative • researchresearch centreresearch programmeresearch projectsSME • technologies of engagement • UK


Simon Perkins

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