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Which clippings match 'Fictional Characters' keyword pg.1 of 1
20 MARCH 2012

The importance of metaphor and narrative to our habits of mind

"Fiction – with its redolent details, imaginative metaphors and attentive descriptions of people and their actions – offers an especially rich replica. Indeed, in one respect novels go beyond simulating reality to give readers an experience unavailable off the page: the opportunity to enter fully into other people's thoughts and feelings.

The novel, of course, is an unequaled medium for the exploration of human social and emotional life. And there is evidence that just as the brain responds to depictions of smells and textures and movements as if they were the real thing, so it treats the interactions among fictional characters as something like real–life social encounters."

(Annie Murphy Paul, 17 March 2012,



affirming experience • booksbrainbrain networksbrain science • cause and effect • cognitive mapcomplex problemscomputer simulationdepictiondescription • emotional life • empathetic individuals • empathyexperiencefictional charactersfrustration • great literature • habits of mind • hidden motives • imaginative metaphors • intentions • interacting instances • languageliterature • longings • mental image • mental state • metaphornarrativenarrative fiction • navigate interactions • neurosciencenovelsoff the page • people and their actions • psychologyreaders • reading novels • real thingreal-life • redolent details • rich replica • simulating reality • simulationsmell • social encounters • social interactionsocial interactionssocial lifesocial worldtexture • the complexities of social life • theory of mindthoughts and feelingswatching television • your brain


Simon Perkins
12 JUNE 2011

Alternate Reality Game: Cisco GSX Virtual Global Sales Event

"For the 2nd straight year, Juxt Interactive and No Mimes Media have teamed up to craft a hit Alternate Reality Game (ARG) for Cisco Systems' Global Sales Experience, an annual gathering of more than 21,000 executives around the world.

Part action thriller, part treasure hunt, The Hunt storyline unfolded over the course of two weeks, turning thousands of Cisco employees into active players in an immersive adventure. Fictional characters came to life through social media, posting Facebook and Twitter updates to drive the story in real–time, sometimes engaging participants in one–on–one conversations. The experience also incorporated cinematic video clips, email correspondence, and phone messages, and utilized an array of Cisco tools that enabled employees to communicate across departmental, cultural and geographical boundaries.

In the end, participants were able to unravel the mysteries of The Hunt through collective problem solving, real–time data sharing, and seamless global collaboration, all made possible by Cisco technologies."

(Juxt Interactive and George P. Johnson, 2011)



2010 • action thriller • active players • alternate reality gameARGchoose your own adventure • cinematic video clips • Cisco • Cisco GSX • Cisco Systems • Cisco technologies • collective problem solving • cultural boundaries • departmental boundaries • email correspondenceemployeesexperience designfictional characters • geographical boundaries • George P. Johnson • global collaboration • Global Sales Experience • GPJ • immersive adventureinteractive narrative • Inxpo • JUXT Interactive • multiple platforms • narrative transmedia entertainment experiences • No Mimes Media • one-on-one conversations • phone messages • real-time • real-time data sharing • social media • storyline • The Hunt • transmedia storytellingtreasure hunt • unravel the mystery • virtual event • virtual meeting


Simon Perkins

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