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Which clippings match 'Inconsistency' keyword pg.1 of 1
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)

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TAGS

bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems

CONTRIBUTOR

Simon Perkins
16 MARCH 2013

Jesse Desjardins' You Suck At PowerPoint!

Uploaded via SlideShare as Adobe PDF

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CONTRIBUTOR

Simon Perkins
08 MAY 2011

Inconsistent design curricula and inexperienced guidance counsellors

"The vicissitudes of the market rarely dictate how many students will enroll in any given year because students' rationale for choosing a design major is not entirely pragmatic. They go to art and design schools to follow a 'creative' path, even though it may be a vague one. They could be 'natural–born artists' encouraged by family and friends to follow their muse, or they might be academically poor 'underachievers' for whom liberal arts holds little promise. Those enrolled in state or private universities or colleges majoring in graphic design may do so by default. Some enroll in fine arts programs because they love to paint, but they compromise (sometimes at the insistence of their parents) by entering communication arts programs. They may even concentrate on painting or printmaking as a minor, but graphic design is their degree goal because employment is necessary.

Despite increased visibility and recognition in the press, however, most students actually know very little about graphic design other than it pays better than fine art. A New York City high school guidance counselor consulted for this article admitted that she routinely sends her art students to art schools for 'general art' rather than focused design because she does not understand the distinction. 'I believe the student will figure out their major once in a program,' she says. But inconsistent design curricula adds to confusion, and when counselors and students are not familiar with the field itself, they cannot make informed decisions about which schools to attend, some of which are much more professionally oriented than others. Some entry requirements will only favor students who exhibit quantifiable potential, though considerably more have rather lenient enrollment policies, presuming that if a student can make a competent photograph or an imaginative collage, they can also be a graphic designer."

(Steven Heller, 08 September 2005)

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TAGS

academic scholarshipadmissions criteriaAIGAart and design schoolsart schoolsart studentscompromise • confusion • creative career • curriculum definition • design curriculadesign disciplineemployment • enrolment policies • entry requirements • fine art • general art • graphic designgraphic designer • guidance counsellors • high schoolinconsistencyliberal artsmarket forces • muse • NASAD • National Association of Schools of Art and Design • obfuscatepaintingpragmatismprintmaking • professional orientation • Steven Heller • student enrolment • university enrolmentvisibility and recognitionvisual communication

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2008

W3C: standardising the web

"The W3C mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long–term growth of the Web. Below we discuss important aspects of this mission, all of which further W3C's vision of One Web."

(World Wide Web Consortium)

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TAGS

19941995adoption of standardsagreementARPAnetCERN • compatibility • computer scienceconsortium • core principles • DARPA • Defense Advanced Research Projects Agency • digital cultureEuropean Commission • European Organization for Nuclear Research • guidelinesHTML • incompatibility • inconsistency • industry members • information technology • INRIA • international communityInternet • Jeffrey Jaffe • knowledge management • LCS • Massachusetts Institute of Technology Laboratory • member organisations • MITnew medianew standardsone webontologypredictabilityprinciplesprotocolssemantic websoftware engineeringsolutionspecificationstandardisationstandards compliantstandards-based web technologiesstructurestructured datatechnologyTim Berners-Leeunificationusability • vendors • W3Cwebweb pagesweb standards • World Wide Web Consortium

CONTRIBUTOR

Simon Perkins
02 DECEMBER 2003

Data Normalisation: Eliminating Context-specific Determination

"...the digitisation of credit applications, for example, automates processing according to predetermined algorithms. From the standpoint of efficiency, this eliminates the need for time–consuming, inconsistent, and sometimes venal human decision making, but it also, by extension, removes the opportunity for a qualitative, context–specific determination of a person's creditworthiness. Binary conditions are recorded; personal circumstances are not."
(Diana Saco p.133)

[Saco, Diana. 2002 Cybering Democracy: Public Space and The Internet, minnesota, USA: University of Minnesota.]

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TAGS

algorithmautomationbinarydatadata abstraction • data normalisation • Diana Sacodigitisationefficiencyheterogeneousinconsistencynormalisationnormative • quantitive versus qualitative
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