Not Signed-In
Which clippings match 'Stealth Marketing' keyword pg.1 of 1
30 MAY 2011

Mashup 101: product placement via fake cable access show

"To the world this was a cable access arts and crafts show where an 89–year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'

The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user–friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!

It was created by Ecopop in response to the rising interest in DIY principles."

(Trend Hunter Inc., 24 October 2008)



2007advertising campaignbackbeat • cable access • configurable culture • DIY • DIY principles • do your own adventure • Ecopop • fideo • Flight of the Bumblebee • GrannyGirl15 • greenhip-hophip-hop backbeathow to • how to make something new from something old • LonelyGirl15mash-up • Mashup 101 • Mountain Dew • MySpaceoctogenarianproduct placementrecyclingsocial networkingstealth marketing • Sue Teller • TV Show • user-friendly technologies • viralviral marketingYouTube


Simon Perkins
21 JUNE 2005

The Corporation: provocative account charting the evolution and powerful influence of the contemporary business corporation

"Provoking, witty, stylish and sweepingly informative, THE CORPORATION explores the nature and spectacular rise of the dominant institution of our time. Part film and part movement, The Corporation is transforming audiences and dazzling critics with its insightful and compelling analysis. Taking its status as a legal 'person' to the logical conclusion, the film puts the corporation on the psychiatrist's couch to ask 'What kind of person is it?'"



1886 • 2003 • bad apples • Bolivia • Bovine Growth Hormone • Bovine Somatotropin • businessCanadacapitalismCelebration (city) • Charles Kernaghan • Coca-Cola • commercial institution • contemporary business • corporate Americacorporate behaviourcorporate historycorporate modelcorporate responsibility • corporate social responsibility • corporationscritical perspective • dairy cattle • DDT (dichlorodiphenyltrichloroethane) • developmental vulnerability • documentary filmDwight Eisenhower • economic externalities • economyexploitationexploitation of natural resources • Fanta • financial dealingfinancial innovationFox News • Fraser Institute • free market economy • government-chartered institution • Howard Zinn • IBM • intergenerational tyranny • investigative news • Jennifer Abbott • Joel Bakan • legal entity • limited liability • Mark Achbar • Mark Moody-Stuart • marketing practices • mastitis • Michael Moore • Michael Walker • military-industrial complex • milk • milk production • Milton Friedman • Monsanto • Monsanto Company • nagging • Naomi KleinNaziNikeNoam ChomskyNorth Americapatent registration • perception management • Peter Drucker • petrochemicals • Pfizer • posilac • powerprofit • rational tyranny • Ray Anderson • Robert Hare • Samuel Epstein • stealth marketing • The Corporation (2003) • toxicology • tragedy of the commons • undercover marketing • unethical behaviourUnited StatesUniversity of British ColumbiaVandana Shiva

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