"5D Institute is a cutting edge USC non-profit Organized Research Unit dedicated to the dissemination, education, and appreciation of the future of narrative media through World Building.
World Building is the interdisciplinary process of building worlds that evolve into containers for the new narrative resolutions. World Building is the intersection of creativity and technology for students in academia and industry who need to understand now how to thrive in the media jungle of the future. World Building works beyond the edges of known media to express the full arc of our creative role in making new narrative worlds.
5D Institute is the world's leading World Building collective. Our network of preeminent World Builders transcends borders and boundaries in film, animation, fashion, gaming, theatre, television, music, architecture, science, interactive media and more.
Through the newly cemented partnership with USC School of Cinematic Arts, 5D Institute is evolving into an unmatched connector between the next generation of young and undiscovered creators traversing the bleeding edge of innovation and companies who want to be at the frontlines of the new media landscape.
Since Oct 2008, we have come together at 5D's distributed events to engage in a disruptive interrogation of our fractured disciplines, to create best practices and a new shared language across narrative media."
"Since 1987 IRC researchers and students have been exploring the rapidly developing landscape of visual technology. Initial research involved high-end 3D computer animation to create rich worlds and characters. Visualizations of the otherwise invisible, ranging from biology to long-gone or unrealized architecture continue to be created at the IRC for national broadcast and current feature films.
As digital media tools became more powerful, the IRC began developing interactive, real-time virtual worlds that could respond to the decisions of an involved viewer. Researching and utilizing current game-art technologies, the IRC has created internationally recognized interactive visualizations for museums and other institutions. Additionally, pure research in real-time visualization has involved UMBC students in immersive projects that have attracted national attention.
Today, visualization capabilities have become all but limitless. At the same time, the role imagery plays in contemporary culture is of rising importance. Research at the IRC has expanded to include multidisciplinary research projects to better understand and realize an effective use of imagery to help culture process its most profound ideas. Understanding social media, online communities, and interactive collaborative virtual spaces are basic aspects of this research."
(Imaging Research Center, University of Maryland Baltimore County)
"Immersion is a project that records video of people 'through the screen' as they play games, use the internet and watch TV. There's three of us involved in the actual production of the footage- Andrew Wiggins is a camera man based in London, whilst Charly Smith is a First Assistant Director, also based in London. In 2010 we'll be working with the Media Center at Bournemouth University, on an 18 month study called 'War and Leisure', of teenagers and war in the media. Using the Facial Action Coding System, developed by Paul Ekman, we'll be analysing the reactions of teenagers to war in video games, movies, news footage, documentaries and online video. Outside of this study we're also filming people consuming a range of media- everything from the shopping channel, porn, sports, to programming created for babies."
Fig.1 Cooper, R. (2010). "Immersion". Bradford, National Media Museum.
"Biofeedback art is recently emerged interactive art form which applies technologies to capture biological changes of the body and create an artistic meaning through them. Biofeedback interfaces measures EEG, galvanic skin response, facial analysis, temperature analysis, eye-tracking or hearth rate in order to monitor the users bio-philosophical and produce a dynamic psychological/behavioural/emotion-based analysis of the person. The artistic meaning production based on the applications of these qualities which often deals with embodiment, enaction, body awareness, immersion or active/passive bodily engagement. There are a variety of tools can be used by artists which are usually divided to contact (for example EEG) or non-contact (facial analysis through camera). The MediaArtTube Exhibition 1.0 presents a collection of engaging art works and experiments in this hot topic of media art."
Fig.1 Brainloop interactive performance platform http://www.aksioma.org/brainloop/index.html
Fig.2 Yasushi Noguchi, Hideyuki Ando - Watch Me!, eye-responsive Installation 2009 http://r-dimension.xsrv.jp/projects_e/watch_me/
"With a technology called MotionScan, an actor's complete performance--their facial expressions, how they talk, when they blink--are captured for use in a video game. We spoke to Brendan McNamara, the head of the team behind the detective game using this tech, 'L.A. Noire.' ...
Made by Team Bondi and Rockstar--the AAA developer behind the violent and cinematic Grand Theft Auto series--L.A. Noire is set in post-WWII Los Angeles, giving the player the role of Cole Phelps (Mad Men's Aaron Staton), a war-hero turned police detective."
(Kevin Ohannessian, Fast Company, 4 February 2011)