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Which clippings match 'Content Publishers' keyword pg.1 of 1
26 MAY 2015

Welcome to our corporate-controlled future Internet with Facebook Instant Articles et al.

"There's a generational shift in technology happening right now: From the open Web to native apps, from desktops to mobile phones, from platforms built on standards to platforms owned by corporations. Let's call it the second Internet. Here's what it looks like: "Facebook Instant Article". That's right — it's Facebook. More than 1.44 billion people use Facebook every month, and almost a billion of them use it every day. The majority do so via the Facebook app on their phones.

Think about that: A decade ago, the majority of people using the Internet were doing so on desktop computers or laptops, accessing HTML and JavaScript websites. Today, a vast number — maybe not a majority, but a lot — experience the Internet primarily through Facebook's mobile app.

That's why publishers like the New York Times, Buzzfeed, and National Geographic were so eager to test out Facebook's new Instant Articles platform.

This platform puts publishers' stories directly into the Facebook app (on iOS only, for now), where they load more quickly than they would if Facebook just linked to the publishers' websites — which take an average of eight seconds to load, Facebook says. Instant Articles also offer a variety of snazzy tools for publishers to present their images and interactive elements."

(Dylan Tweney, 15 May 15 2015, VentureBeat)

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TAGS

2015boundaries in cyberspace • Buzzfeed • closed systemcontent integrationcontent publishers • corporate exclusivity • corporate-controlled environment • corporatisationexclusivityFacebook app • Facebook Instant Articles • framed by the windowfunctionalist paradigm • future Internet • homogenizationhypermediated spaceimmediacy of experience • Instant Articles platform • instrumental rationalitylisablelogic of hypermediacymobile appsNational Geographic • native apps • New York Timesopen webperformativityproduct usabilitypublishing platform • Slack (app) • sterile placestechnology transparencyunified mediumuniformityusability engineering • VentureBeat • walled garden • window on to the world

CONTRIBUTOR

Simon Perkins
29 MAY 2011

Learners seek complex and participatory environments

"There is considerable irony in this for multimedia. We have struggled technically to be able to deliver the full screen narrative form that TV so clearly represents – one hour of full screen full motion video has been a multimedia holy grail for so long! – and yet just as we appear to be able to deliver it, we find that what learners seek is something else anyway. They need a browsing, grazing environment where learner autonomy is fundamental, where the model of information represented is crucial to that browsing function, where metaphor and interface design are of primary importance and where sound bites, video snatches, auditory icons and text labels offer a complex and participatory environment that challenges the learner and recognises their increasing sophistication as information handlers and creators. Our normal information lives have changed without us noticing and the implications for multimedia and learning are complex and significant. The many publishers seeking to provide electronic books and narrative CDs are seeking to generate product that is a generation too late, as the age profile of buyers clearly indicates."

(Stephen Heppell, BBC 1995)

[Heppell accurately foretold the shift towards more open–ended organisational forms but in doing so failed to recognise the risk for learners of having too much choice. While the agency learners is increased through their autonomy to browse and graze etc. this is only the case when they possess recognition rules (Bernstein 2000, p.105–106) which allow them to construct meaningful discovery narratives.]

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TAGS

agencyagency of access and engagement • auditory icons • browsing environment • browsing function • common metaphors • complex interaction • complex scenarios • content authors • content publisherselearning • electronic books • full motion • full screen • grazing environment • information creators • information handlers • information lives • interface metaphorlearner autonomylearnersmetaphornarratives of discovery • participatory environment • participatory learningpedagogyscriptiblesound biteStephen Heppell • text labels • video snatches

CONTRIBUTOR

Simon Perkins
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