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Which clippings match 'Image-schema' keyword pg.1 of 1
13 MARCH 2011

The process of conceptualisation can be seen as an emergent process that involves the constant re-projection of prior understanding onto new and changing circumstances

"An inspiring new website for digital culture and creative practices has been created by School of Art & Design academic Simon Perkins. The Folksonomy – www.folksonomy.co – is a knowledge commons and social bookmarking tool for digital culture and creative practice. The brainchild of Simon Perkins, as part of his research, the Folksonomy simplifies the process of clipping references and features photographs, videos and published documents. The Folksonomy is simultaneously a device for engaging with and a product of digital culture. It acts as a teaching tool for supporting the generation of ideas and digital culture creative practice. The research project is of a broader practice that extends from creative technology and design teaching and is focused on the nature of knowledge construction within digital culture environments. One of the unique aspects of the site is the way content is categorised, as it simultaneously belongs to multiple and sometimes contradictory categories, encouraging the viewer to make new discoveries. This sits in stark contrast to the more traditional logic conventionally employed by libraries and computer operating systems where books and files are organised according to a linear, centralised and hierarchical form. Simon says: 'The process of conceptualisation can be seen as an emergent process that involves the constant re–projection of prior understanding onto new and changing circumstances. The Folksonomy tool aims to support this type of tactical interaction through its use of linking and association.'"

(Steve Goodhew, 2010, p.140–141)

Fig.1 Simon Perkins (2010) 'Stellarscope Constellations'.

2). Steve Goodhew (ed.) (2010). 'OPEN: 50 RESEARCH PROJECTS exploring the boundaries of creativity', College of Art & Design and Built Environment, Nottingham Trent University.

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CONTRIBUTOR

Simon Perkins
16 APRIL 2007

Lakoff And Johnson's Conceptual Metaphor

"To account for the specific properties of both linguistic and visual media, an innovative approach combining linguistic and art–historical perspectives was chosen. Principles of the theory of conceptual metaphor developed by Lakoff and Johnson (1980, 1999; Lakoff, 1987, 1990, 1993; Johnson 1987, 1992, Sweetser 1987, 1990) were applied to images of grammar, collected in the iconographic tradition founded by Aby Warburg and Erwin Panofsky (1955; 1979). Lakoff and Johnson (1980) state that "our ordinary conceptual system, in terms we both think and act, is fundamentally metaphorical in nature" (p. 3) and define the essence of metaphor as "understanding and experiencing one kind of thing in terms of another" (p. 5). They further posit that "meaning and value are grounded in the nature of our bodies and brains, and in our physical, social, and cultural environments" (Johnson 1992:346) and place the bodily, or sensorial perception in the centre of their theory claiming that embodied image–schemas conceptualize our experience at a non–propositional level (Johnson 1992:349). This study is based on the assumption that these image–schemas underlie both linguistic and pictorial expressions, and that our perceptual system and image–based reasoning is grounded not only in direct experience, but also conditioned by indirect experience mediated through cultural artifacts such as printed words and pictures.[1]

Johnson, Mark (1987): The Body in the Mind. The Bodily Basis of Meaning, Imagination, and Reason, Chicago.
Johnson, Mark (1992): ?Philosophical implications of cognitive semantics.?, in: Cognitive Linguistics, 3, 345–366.
Lakoff, George (1987): Women, Fire, and Dangerous Things. What Categories reveal about the Mind, Chicago.
Lakoff, George (1990): ?The Invariance Hypothesis: ?Is abstract Reason based on Image–Schema???, in: Cognitive Linguistics, 1–1, 39–74.
Lakoff, George (1993): ?The contemporary theory of metaphor?, in: Ortony, Andrew (ed.), Metaphor and Thought. 2nd. ed., Cambridge, 202–251.
Lakoff, George/Johnson, Mark (1980): Metaphors we live by, Chicago.
Lakoff, George/Johnson, Mark (1999): Philosophy in the Flesh. The embodied mind and its challenge to western thought, New York.
Panofsky, Erwin (1955): Meaning in the Visual Arts, New York.
Panofsky, Erwin (1979): ?Zum Problem der Beschreibung und Inhaltsdeutung von Werken der bildenden Kunst?, in: Kaemmerling, Ekkehard (ed.): Bildende Kunst als Zeichensystem. Ikonographie und Ikonologie. Theorien–Entwicklung–Probleme, K?ln, 185–206.
Sweetser, Eve (1987): ?Metaphorical Models of Thought and Speech: a comparison of historical directions and metaphorical mappings in the two domains?, in: Aske, Jon/Beery, Natasha/Michaelis, Laura/Filip, Hana (edd.): Proceedings of the Thirteenth Annual Meeting of the Berkeley Linguistics Society, Berkeley, 446–459.
Sweetser, Eve (1990): From Etymology to Pragmatics: Metaphorical and Cultural Aspects of Semantic Structure, Cambridge."
(Irene Mittelberg)

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TAGS

Aby Warburgconceptual metaphor • conceptual system • cultural codes • cultural environments • experienceGeorge Lakoffgrammariconography • image-based reasoning • image-schemalinguisticMark Johnsonmeaningmediationmetaphor • Mittelberg • mnemonicMnemosyne Atlas • Panofsky • perceptual system • sensorial perception • Sweetser • visual media
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