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Which clippings match 'Multiple Media' keyword pg.1 of 1
17 AUGUST 2013

Movieclips channel: popular clips from famous movies

"The Movieclips channel is the destination for all your favorite moments from all your favorite movies. Our Movieclips genome team has gone through every movie individually, picking out the best moments, scenes, and clips from all your favorite movies. Whether it is action, comedy, drama, western, a classic, or any other genre, Movieclips has it with the unforgettable moments that stay with you long after you leave the theater. All in one place, easy to find, and easier to get hooked, the Movieclips database is the largest collection of movie clips on the web."

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TAGS

atomisticcatalogueclipscollection of video clipsconsumption platformscut-up • extract • favourite moments • favourite videoshypermediacymedia consumptionmelangemovie clip • Movieclips (channel) • moving imagesmultiple mediare-purpose • scenes • selectionselective samplingshort clipsuturevideo collection • video database • videoswebifiedYouTube

CONTRIBUTOR

Simon Perkins
29 MAY 2011

Integrated media might have been a better description than multimedia

"Multimedia of course is a strange word; media is already a plural and adding multi to it didnt help much. Integrated media might have been better but the word has a very brief life and has already burned brightly in its supernova stage before being consigned to the same bin as many of the other techie words that once seemed so important in our computer lives. Multimedia only seemed imortant as a word when few computers offered the capability that the word seemed to describe. When every computer offers multimedia capability (as will rapidly become the norm) the word will die for ever. No one seriously describes life as a multimedia experience, although it is, but we do have special words to describe our lives where key information elements are missing – sensory deprivation, blindness, deafness, dyslexia. In the same way, a text based, command driven computer might well be described as visually impaired and mute. In our everyday lives, missing any of the multiple media components that comprise our normal information channels will be characterised as exceptional. In our computing lives (in 1994 at least) the multimedia computer, with most of those multiple media components in place, is seen as the exception, worthy of special terminology."

(Stephen Heppell, BBC 1995)

[Of course the truth in Heppell's critique relates to the narrow definition of multimedia as an integrative technology and presentation mode. The critique fails to recognise alternative definitions directed towards more complex social and cultural exchanges facilitated through multimedia means.]

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TAGS

1994disciplinary classification • integrated media • knowledge territorialisationmediamultimedia • multimedia capability • multimedia computer • multimedia experience • multiple media • multiple media components • our computer lives • Stephen Heppell • supernova stage • techie words • terminologyweak classification

CONTRIBUTOR

Simon Perkins
28 MAY 2011

Multiple media has led to a non-media-specificity in practice

"Graphic design as a discrete discipline has changed greatly during its lifetime and continues to change. It changes with the society it practices within, with technology and with its own internal growth as a practice. These changes to practice have included the move into new media as they have arisen or developed with technology; print, motion, interactive, and environmental. This move into multiple media and areas of discourse has challenged the discipline, asking designers to adapt to numerous new areas and yet continue to maintain standards of education and professional practice. Along with these challenges, which appeared largely due to the advent of affordable digital capabilities in the late twentieth century, new opportunities for growth and development in the practice have become possible.

The movement into multiple media has led to a non–media–specificity in practice. Graphic designers no longer work just in print, or even just visually. Dimensions of time, interactivity, space and sound have entered the discipline. Beyond the release from media specificity this has led to a separation from media. No longer the focus of the practice, the design artefacts, and the media that support them, have become the vehicle through which the work of the discipline is materialised. This has allowed the practice to become aware of itself in a completely different way, bringing into mindfulness its broader role and the broader concerns of that role. In an era of ubiquitous access to the means of production, the discipline has been forced to ask itself what it offers beyond the production of the designed artefact. This, along with a maturation of the self image, has led to the sense that the term 'graphic' might no longer have a broad enough scope to describe the practice."

(Neal Haslem, p.22)

2). Haslem, N. (2009). "Communication design: towards a 'socially–situated' practice." Visual:Design:Scholarship Research Journal of the Australian Graphic Design Association 4(1): 20–28.

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CONTRIBUTOR

Simon Perkins
18 JANUARY 2011

Intel's: multiple media chase film

"To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action–adventure video titled 'The Chase.' The spot demonstrates the performance capabilities of the new processors by creating an action–movie style chase sequence that takes place through a wide variety of program windows on a computer desktop."
(Intel Corporation)

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CONTRIBUTOR

Simon Perkins
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