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Which clippings match 'Ideology' keyword pg.1 of 5
14 OCTOBER 2017

Media and Interpellation

"Many theorists have taken Althusser's notion of ideology and interpellation, shifted the focus away from the state, and applied it to various kinds of media texts. In this vein, cultural theorists such as Max Horkheimer and Theodor Adorno have argued that the homogeneity of mass media interpellate passive subjects who desire reoccurring tropes and predictable story lines which only serve to further stultify them (1979). 5 They are particularly sympathetic to those exploited in capitalist society, lamenting how 'capitalist production so confines them, body and soul, that they fall helpless victim to what is offered them.' (Adorno and Horkheimer, 1979:8). Yet the common people's acquiesce to the culture industry only perpetuates their conditions, and Adorno and Horkheimer proceed to argue, 'immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done them is a greater force than the cunning of the authorities' (Adorno and Horkheimer, 1979:8). Like Althusser, Adorno and Horkheimer argue that the proletariat submit to ideologies that interpellate them as passive, and thus comply with their own domination. Similarly, David Gauntlett describes how 'interpellation occurs when a person connects with a media text: when we enjoy a magazine or TV show, for example, this uncritical consumption means that the text has interpellated us into a certain set of assumptions, and caused us to tacitly accept a particular approach to the world.' (Gauntlett, 2002: 27). Here, Gauntlett seems to echo Adorno and Horkheimer's argument that media consumers unquestioningly accept a medium's subject positioning of them as passive viewers."

(Cindy Nguyen, The Chicago School of Media Theory)

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acquiesce • capitalist machinery • capitalist production • capitalist society • Chicago School of Media Theory • common people • cultural theorists • culture industry • David Gauntlett • domination • helpless victim • homogeneity of mass media • ideologiesideologyinterpellationLouis Althusser • manipulative media techniques • mass media homogeneity • mass media manipulation • Max Horkheimer • media consumers • media textpassive consumption • passive subjects • passive viewers • predictable story lines • proletariat • reoccurring tropes • stultify • subjugationTheodor Adorno • uncritical consumption • unquestioningly accept

CONTRIBUTOR

Simon Perkins
12 OCTOBER 2017

Ideologies address people and offer them a particular identity

"Interpellation is the process by which ideological systems call out to social subjects and tell them their place in the system. In popular culture, it refers to the ways that cultural products address their consumers and recruit them into a particular ideological position. Interpellation is a concept in Marxist social and political theory associated in particular with the work of the philosopher Louis Althusser.

Interpellation draws on the theory that the notion of the autonomous, fully coherent and actualised human subject is an illusion, an ideological construction meant to further the agendas of capitalism and liberal humanism."

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attitudesconstructed identitiesconstruction of normscultural ideas • cultural notions • hailing • identityideological message • Ideological State Apparatuses (ISA) • ideologies address people • ideologyinterpellationLouis Althussermanufacturing consent • Repressive State Apparatuses (RSA) • social norms • social processes

CONTRIBUTOR

Simon Perkins
21 NOVEMBER 2016

Slavoj Zizeik on Belief -- Do we live in a post-ideological world?

TAGS

beliefbelief systemsdeconstructionismideologylanguage gameslove • post-ideological era • post-ideological society • post-ideological world • Slavoj Zizek • Zlavoj Zizek

CONTRIBUTOR

Simon Perkins
30 JANUARY 2015

Bitter Lake by Adam Curtis: how the West fooled itself

"My aim is to try to get people to look at those fragments of recorded moments from Afghanistan in a new and fresh way. I do feel that the way many factual programmes on TV are edited and constructed has become so rigid and formulaic – that the audiences don't really look at them any more. The template is so familiar.

I am using these techniques to both amplify and express the wider argument of Bitter Lake. It is that those in power in our society have so simplified the stories they tell themselves, and us, about the world that they have in effect lost touch with reality. That they have reduced the world to an almost childlike vision of a battle between good and evil.

This was the story that those who invaded Afghanistan carried with them and tried to impose there – and as a result they really could not see what was staring them in the face: a complex society where different groups had been involved in a bloody civil war for over 30 years. A world where no one was simply good or bad. But those in charge ignored all that – and out of it came a military and political disaster.

But the film also tries to show why Western politicians have so simplified the world. Because Afghanistan's recent past is also a key that unlocks an epic hidden history of the postwar world."

(Adam Curtis, 24 January 2015, The Telegraph)

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1945 • 1970s America • 1973Adam CurtisAfghanistanArab • BBC iPlayer-only • Bedouin • Bitter Lake (2015) • bitter rivalries • caliphate • Come Down To Us (Burial 2013) • complex problems • deal • destabilised politics • documentarydocumentary film • dreamlike documentary style • drone • epic moment • footageFranklin D. Roosevelt • generations to come • global capitalismglobal politics • good versus evil • grand hypothesis • grand political dream • Helmand • ideology • imagined past • Islamic fundamentalism • Islamism • Kabul • King Ibn Saud of Saudi Arabia • Malcolm Tucker • Margaret ThatcherMiddle Eastmilitary intervention • Pashtun • Perry Mason • Phil Goodwin • Pushtun • recorded moments • Ronald ReaganSaudi Arabia • simplified stories • Solaris (1972) • Suez Canal • Wahhabi Islam • Wahhabism

CONTRIBUTOR

Simon Perkins
21 NOVEMBER 2014

They Live: sunglasses reveal subliminal capitalist messages

"John Carpenter's They Live (1988), one of the neglected masterpieces of the Hollywood Left, is a true lesson in critique of ideology. It is the story of John Nada–Spanish for 'nothing'! –, a homeless laborer who finds work on a Los Angeles construction site, but has no place to stay. One of the workers, Frank Armitage, takes him to spend the night at a local shantytown. While being shown around that night, he notices some odd behavior at a small church across the street. Investigating it the next day, he accidentally stumbles on several more boxes hidden in a secret compartment in a wall, full of sunglasses. When he later puts on a pair of the glasses for the first time, he notices that a publicity billboard now simply displays the word 'OBEY,' while another billboard urges the viewer to 'MARRY AND REPRODUCE.' He also sees that paper money bears the words 'THIS IS YOUR GOD.' Additionally he soon discovers that many people are actually aliens who, when they realize he can see them for what they are, the police suddenly arrive. Nada escapes and returns to the construction site to talk over what he has discovered with Armitage, who is initially uninterested in his story. The two fight as Nada attempts to convince and then force him to put on the sunglasses. When he does, Armitage joins Nada and they get in contact with the group from the church, organizing resistance. At the group's meeting they learn that the alien's primary method of control is a signal being sent out on television, which is why the general public cannot see the aliens for what they are. In the final battle, after destroying the broadcasting antenna, Nada is mortally wounded; as his last dying act, he gives the aliens the finger. With the signal now missing, people are startled to find the aliens in their midst."

(Slavoj Zizek)

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1988advertising billboardsalien invasion • alien occupation • broadcasting antenna • buy and obey • Cable 54 • capitalist ideologychurchconsumerism • contact lenses • control • critique of capitalism • critique of ideologycult filmcultural critique • drifter • dystopia • homeless labourer • Hooverville • ideology • John Carpenter • Keith David • kick ass and chew bubble gumLos Angelesmass mediamedia consumermedia consumption • Meg Foster • nameless drifter • passive consumptionpervasive advertisingpost-ideological society • prophetic • Roddy Piper • ruling class • satirical film • science fiction • shantytown • Slavoj Zizek • subliminal advertising • subliminal messages • sunglassesThe Perverts Guide to Ideology (2012)They Live (1988)threat • underground organisation • unmasked • watch television

CONTRIBUTOR

Simon Perkins
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