Not Signed-In
Which clippings match 'Disciplinary Classification' keyword pg.1 of 1
29 MAY 2011

Integrated media might have been a better description than multimedia

"Multimedia of course is a strange word; media is already a plural and adding multi to it didnt help much. Integrated media might have been better but the word has a very brief life and has already burned brightly in its supernova stage before being consigned to the same bin as many of the other techie words that once seemed so important in our computer lives. Multimedia only seemed imortant as a word when few computers offered the capability that the word seemed to describe. When every computer offers multimedia capability (as will rapidly become the norm) the word will die for ever. No one seriously describes life as a multimedia experience, although it is, but we do have special words to describe our lives where key information elements are missing – sensory deprivation, blindness, deafness, dyslexia. In the same way, a text based, command driven computer might well be described as visually impaired and mute. In our everyday lives, missing any of the multiple media components that comprise our normal information channels will be characterised as exceptional. In our computing lives (in 1994 at least) the multimedia computer, with most of those multiple media components in place, is seen as the exception, worthy of special terminology."

(Stephen Heppell, BBC 1995)

[Of course the truth in Heppell's critique relates to the narrow definition of multimedia as an integrative technology and presentation mode. The critique fails to recognise alternative definitions directed towards more complex social and cultural exchanges facilitated through multimedia means.]



1994disciplinary classification • integrated media • knowledge territorialisationmediamultimedia • multimedia capability • multimedia computer • multimedia experience • multiple media • multiple media components • our computer lives • Stephen Heppell • supernova stage • techie words • terminologyweak classification


Simon Perkins
22 MAY 2011

Disciplinary Identities: Professional Writing, Rhetorical Studies, and Rethinking 'English'

"In his concept of 'disciplinary boundary–work,' sociologist Thomas Gieryn offers a useful lens through which to examine the controversies that arose within our department (see also David Russell's discussion of boundary work in the composition/literature split). According to Gieryn, a discipline's representatives strategically shape its boundaries by means of discourse: they articulate the discipline's mission in a certain way, they define a set of characteristic problems to coincide with the discipline's methodologies, they articulate collective values, and they engage in other practices to widen the discipline's scope and strengthen its resources. In Gieryn's approach, the epistemological, ontological, and practical relationship between a discipline and the surrounding culture is interpreted according to a cartographic metaphor. Gieryn employs this familiar metaphor to explain that a discipline relates to other disciplines, and to larger systems of knowledge and activity, in the same manner as a geographic territory relates to neighboring territories and to the larger land mass that encloses it. Furthermore, the relationships between neighboring territories strongly influence the overall health, power, and legitimacy of the involved territories. As such, it is helpful to know how the boundaries between territories are formulated and how they share resources.

What's up for grabs in boundary conflicts is not just traditional 'resources' (such as faculty lines, research funds, courses, and students), but also control over representations of the discipline's central problems, concepts, and methods – that is, the 'rhetorical resources' that disciplines create and maintain in order to solidify their boundaries. Contests over the department's undergraduate curriculum have the potential to shape not only very practical matters like hiring priorities and new course creation, but also the distribution of rhetorical resources – namely, formulations of 'English' as a discipline. One of the primary rhetorical resources in this case is control over the names assigned to different programmatic elements – concentrations, degrees, and so on – of the department."

(Brent Henze, Wendy Sharer and Janice Tovey, 2010, p.70)

Russell, David R. 'Institutionalizing English: Rhetoric on the Boundaries.' Disciplining English: Alternative Histories, Critical Perspectives. Ed. David R. Shumway and Craig Dionne. Albany, NY: SUNY P, 2002. 39–58.

1). Henze, B., W. Sharer, et al. (2010). Disciplinary Identities: Professional Writing, Rhetorical Studies, and Rethinking 'English'. Design Discourse Composing and Revising Programs in Professional and Technical Writing. D. Franke, A. Reid and A. DiRenzo. Fort Collins, Colorado, The WAC Clearinghouse and Parlor Press, LLC. 32.


academic disciplinesboundaries • boundaries between territories • boundary conflicts • boundary work • cartographic metaphor • characteristic problems • classification and framingcollective valuescontextually specific practices • contextually specific texts • control over representations • David Russell • disciplinary boundariesdisciplinary classification • disciplinary discourse • disciplinary identities • disciplinary protectionism • disciplinary resources • disciplinary structures • distributing principles • distribution of rhetorical resources • epistemology • geographic territory • hiring priorities • knowledge territorialisationlegitimate scholarly practicesmethodologiesontology • pedagogic codes • pedagogic recontextualising field • professional writing • research funds • rhetorical resources • rhetorical studies • Thomas Gieryn • undergraduate curriculum


Simon Perkins
21 MAY 2011

Communication Design: defined, standardised, professionally certified?

"So now there's yet someone else adding to the pile of what they feel is 'the' definition, when it's really just 'their' definition. I have mine, Bass has his. Rand had his. I bet Armin has his. Bierut, Scher, Danziger,, Bantjes has hers, and the list goes on an on and each definition (as well as the 'definitive' term) is always different, in semantics at least. The philosophy itself varies somewhat less, but it's no less tragic.

This should be a call, loud and clear within our industry, for certification and standardization."

(Michael Holdren, 18 April 2008, comment at Tiny Gigantic)

Holdren, M. (18 April 2008). "A comment replying to 'Communication design, the definitive definition.'" Retrieved 21 May 2011, 2011, from–design–the–definitive–definition/#comment–27369.

[Michael Holdren attacks Josh Kamler's effort to define 'communication design' as a singularly identifiable discursive field (Kamler, 17 April 2008). In doing so Holdren criticises the effort for being simply a personal definition. This is an appropriate critique given that Kamler fails to draw on available literature in the field. In his comment Holdren calls for communication design to be defined through its standardisation and professional certification. In Basil Bernstein's terms this can be understood as a call for regulation through 'strongly classified singulars'. While this might appear logical from a professional perspective both efforts must be seen as being misguided because they ignore the essential character of communication design. Both efforts are attempts to stall the process of 'disciplinary recontextualisation' which continues to form and reshape the boundaries of communication design and which provides its essential utility as a means for adapting to change.]

Kamler, J. (17 April 2008). "Communication design, the definitive definition." Retrieved 21 May 2011, 2011, from–design–the–definitive–definition/.



Armin Hofmann • certificationclassificationcommunication designdisciplinary classificationdiscourseJosh Kamler • Language in Common (website) • Louis Danziger • Marian Bantjes • Michael Bierut • Michael Holdren • mutablePaul RandPaula Scher • personal definition • porous boundariesprofessional association for designprofessional certificationrecontextualisationrecontextualisation of knowledgeregionalisation of knowledge • regionalised discourse • regulationSaul BasssingularsstandardisationTiny Gigantic (website)


Simon Perkins

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