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Which clippings match 'Paula Scher' keyword pg.1 of 1
06 AUGUST 2011

Off Book: innovative artists working in experimental media

"ARLINGTON, Va.; July 18, 2011 – PBS announced today the premiere of 'Off Book,' a new web series focused on experimental and non–traditional art forms on that begins July 20 [2011]. This 13–part, bi–weekly series explores the ever–changing definition of art in the hands of the next generation of artists taking creative reigns and melding art with new media. ...

Produced by New York–based production company Kornhaber Brown, 'Off Book' trains a lens on the lives of various artists working in interactive art, online collective art, fashion design, typography, indie music, videogame art, and more. In three–to–five–minute video snapshots of creators who ride the cutting edge, viewers can explore the process, motivation, meaning, and relevance behind their work.

Just as actors reach a point at which they're confident enough to go 'off–book' and leave their scripts behind, the visual and performing artists featured in this series are taking the next steps with their talents and training, forging new artistic paths. 'Off Book' will offer interactive experiences for each of its 13 online episodes, encouraging further viewer participation and providing additional artistic inspiration. ...

The World of Typography – The diversity of typographic expression comes to life through conversations with iconic graphic designer Paula Scher, font designers Tobias Frere–Jones and Jonathan Hoefler, the experimental young designer Eddie Opara, and cutting–edge info–graphic creators Deroy Peraza and Julia Vakser."

(, 2011)

Fig.1 (2011). "Off Book", Episode 2, premiered 3 August 2011, (original series premiered 20 July 2011).



2011aestheticsauthorshipavant-garde • building identity • colourcreative motivationcreative practice • Deroy Peraza • design formalismdesign processdesign systems • digestible imagery • Eddie Opara • experimental mediafashion designfontgraphic designgraphic designer • indie music • infographic designers • infographics • innovative artists • interactive artJonathan Hoefler • Julia Vakser • Kornhaber Brownmotion graphicsOff Book • online collective art • Paula ScherPBSposterposter designprint publicationtexturethe messageTobias Frere-Jonestypetypeface • typeface designers • typefaces • typographical culture • typographyvideogame artvisual communicationvisual information


Simon Perkins
03 JULY 2011

Helvetica: feature-length independent film about typography, graphic design and global visual culture

"Helvetica is a feature–length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high–definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium."

(Gary Hustwit, 2007 Swiss Dots Ltd.)



200750th anniversaryadvertisingaesthetics • Alfred Hoffmann • Bruno Steinert • cultureDavid Carsondesign formalismErik Spiekermann • every day • feature film • global visual culture • graphic designHelveticaHermann ZapfJonathan Hoeflerkerning • Lars Muller • Leslie Savan • Massimo Vignelli • Matthew Carter • Michael Bierut • Michael C. Place • Mike Parker • modernismneutralneutralityNeville Brody • Norm (graphic design team) • Otmar Hoefer • Paula Scherpsychology • Rick Poynor • Stefan Sagmeister • Swiss StyleSwitzerlandTobias Frere-Jonestypetypefacetypographyurban spaces • use of type • visual communicationvisual culturevisual languageWim Crouwelwords • worlds of design


Simon Perkins
21 MAY 2011

Communication Design: defined, standardised, professionally certified?

"So now there's yet someone else adding to the pile of what they feel is 'the' definition, when it's really just 'their' definition. I have mine, Bass has his. Rand had his. I bet Armin has his. Bierut, Scher, Danziger,, Bantjes has hers, and the list goes on an on and each definition (as well as the 'definitive' term) is always different, in semantics at least. The philosophy itself varies somewhat less, but it's no less tragic.

This should be a call, loud and clear within our industry, for certification and standardization."

(Michael Holdren, 18 April 2008, comment at Tiny Gigantic)

Holdren, M. (18 April 2008). "A comment replying to 'Communication design, the definitive definition.'" Retrieved 21 May 2011, 2011, from–design–the–definitive–definition/#comment–27369.

[Michael Holdren attacks Josh Kamler's effort to define 'communication design' as a singularly identifiable discursive field (Kamler, 17 April 2008). In doing so Holdren criticises the effort for being simply a personal definition. This is an appropriate critique given that Kamler fails to draw on available literature in the field. In his comment Holdren calls for communication design to be defined through its standardisation and professional certification. In Basil Bernstein's terms this can be understood as a call for regulation through 'strongly classified singulars'. While this might appear logical from a professional perspective both efforts must be seen as being misguided because they ignore the essential character of communication design. Both efforts are attempts to stall the process of 'disciplinary recontextualisation' which continues to form and reshape the boundaries of communication design and which provides its essential utility as a means for adapting to change.]

Kamler, J. (17 April 2008). "Communication design, the definitive definition." Retrieved 21 May 2011, 2011, from–design–the–definitive–definition/.



Armin Hofmann • certificationclassificationcommunication designdisciplinary classificationdiscourseJosh Kamler • Language in Common (website) • Louis Danziger • Marian Bantjes • Michael Bierut • Michael Holdren • mutablePaul RandPaula Scher • personal definition • porous boundariesprofessional association for designprofessional certificationrecontextualisationrecontextualisation of knowledgeregionalisation of knowledge • regionalised discourse • regulationSaul BasssingularsstandardisationTiny Gigantic (website)


Simon Perkins

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