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Which clippings match 'Michael Bierut' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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TAGS

1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
03 JULY 2011

Helvetica: feature-length independent film about typography, graphic design and global visual culture

"Helvetica is a feature–length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high–definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium."

(Gary Hustwit, 2007 Swiss Dots Ltd.)

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200750th anniversaryadvertisingaesthetics • Alfred Hoffmann • Bruno Steinert • cultureDavid Carsondesign formalismErik Spiekermann • every day • feature film • global visual culture • graphic designHelveticaHermann ZapfJonathan Hoeflerkerning • Lars Muller • Leslie Savan • Massimo Vignelli • Matthew Carter • Michael Bierut • Michael C. Place • Mike Parker • modernismneutralneutralityNeville Brody • Norm (graphic design team) • Otmar Hoefer • Paula Scherpsychology • Rick Poynor • Stefan Sagmeister • Swiss StyleSwitzerlandTobias Frere-Jonestypetypefacetypographyurban spaces • use of type • visual communicationvisual culturevisual languageWim Crouwelwords • worlds of design

CONTRIBUTOR

Simon Perkins
21 MAY 2011

Communication Design: defined, standardised, professionally certified?

"So now there's yet someone else adding to the pile of what they feel is 'the' definition, when it's really just 'their' definition. I have mine, Bass has his. Rand had his. I bet Armin has his. Bierut, Scher, Danziger,, Bantjes has hers, and the list goes on an on and each definition (as well as the 'definitive' term) is always different, in semantics at least. The philosophy itself varies somewhat less, but it's no less tragic.

This should be a call, loud and clear within our industry, for certification and standardization."

(Michael Holdren, 18 April 2008, comment at Tiny Gigantic)

Holdren, M. (18 April 2008). "A comment replying to 'Communication design, the definitive definition.'" Retrieved 21 May 2011, 2011, from http://www.tinygigantic.com/2008/04/17/communication–design–the–definitive–definition/#comment–27369.

[Michael Holdren attacks Josh Kamler's effort to define 'communication design' as a singularly identifiable discursive field (Kamler, 17 April 2008). In doing so Holdren criticises the effort for being simply a personal definition. This is an appropriate critique given that Kamler fails to draw on available literature in the field. In his comment Holdren calls for communication design to be defined through its standardisation and professional certification. In Basil Bernstein's terms this can be understood as a call for regulation through 'strongly classified singulars'. While this might appear logical from a professional perspective both efforts must be seen as being misguided because they ignore the essential character of communication design. Both efforts are attempts to stall the process of 'disciplinary recontextualisation' which continues to form and reshape the boundaries of communication design and which provides its essential utility as a means for adapting to change.]

Kamler, J. (17 April 2008). "Communication design, the definitive definition." Retrieved 21 May 2011, 2011, from http://www.tinygigantic.com/2008/04/17/communication–design–the–definitive–definition/.

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TAGS

Armin Hofmann • certificationclassificationcommunication designdisciplinary classificationdiscourseJosh Kamler • Language in Common (website) • Louis Danziger • Marian Bantjes • Michael Bierut • Michael Holdren • mutablePaul RandPaula Scher • personal definition • porous boundariesprofessional association for designprofessional certificationrecontextualisationrecontextualisation of knowledgeregionalisation of knowledge • regionalised discourse • regulationSaul BasssingularsstandardisationTiny Gigantic (website)

CONTRIBUTOR

Simon Perkins
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