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Which clippings match 'Hypermediacy' keyword pg.1 of 3
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
11 OCTOBER 2014

A series of short videos exploring augmented reality hypermediacy

"Hyper–Reality is a series of short films, exploring a future city saturated with technology and media. It is an extension and re–imagining of the Augmented (hyper)Reality project, this time set in Medellín, Colombia."

(Keiichi Matsuda, 2013)

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CONTRIBUTOR

Simon Perkins
17 AUGUST 2013

Movieclips channel: popular clips from famous movies

"The Movieclips channel is the destination for all your favorite moments from all your favorite movies. Our Movieclips genome team has gone through every movie individually, picking out the best moments, scenes, and clips from all your favorite movies. Whether it is action, comedy, drama, western, a classic, or any other genre, Movieclips has it with the unforgettable moments that stay with you long after you leave the theater. All in one place, easy to find, and easier to get hooked, the Movieclips database is the largest collection of movie clips on the web."

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TAGS

atomisticcatalogueclipscollection of video clipsconsumption platformscut-up • extract • favourite moments • favourite videoshypermediacymedia consumptionmelangemovie clip • Movieclips (channel) • moving imagesmultiple mediare-purpose • scenes • selectionselective samplingshort clipsuturevideo collection • video database • videoswebifiedYouTube

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2013

Panasonic's Life Wall: a vision for the future

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2008 • acoustic field • audiovisual life • CEATEC JAPAN 2008 • comfortable space • convergence • digital information mirror • dining mode • dining roomdisplay technologydisplay walldomestic futuresenvisioning • flat panel display (FPD) • flat-screen display • flat-screen television • floor-to-ceiling • future forecastingfuture of place • home appliance • home network • hybrid spaceshypermediacyinteractive screenlarge scale installation • large-screen TV • lifestyleliving roomPanasonic Life Wall • picture window • product concept • proof of concept • real and virtual environments • relaxing tone • simulated environmentsurroundingstechnology futurestelevision screen • theatre mode • virtual and real • virtual interior design • wall-sized screen

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
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