"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.
Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.
'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.
IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."
(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)
Fig.1 Uploaded by lucazambrelli on 9 Mar 2008
"Screen culture is a world of constant flux, of endless sound bites, quick cuts and half-baked ideas. It is a flow of gossip tidbits, news headlines and floating first impressions. Notions don't stand alone but are massively interlinked to everything else; truth is not delivered by authors and authorities but is assembled by the audience. Screen culture is fast, like a 30-sec. movie trailer, and as liquid and open-ended as a website. ...
On a screen, words move, meld into pictures, change color and perhaps even meaning. Sometimes there are no words at all, only pictures or diagrams or glyphs that may be deciphered into multiple meanings. This is terribly unnerving to any civilization based on text logic."
(Kevin Kelly, 19 June 2000, "Will We Still Turn Pages", Time Magazine)
Fig.1 JasKaitlin "hypermediacy" taken on April 25, 2010 using an Apple iPhone 3GS [http://www.flickr.com/photos/64776338@N07/5996281055/].
"Annotate That! is a free unique annotating service. Share web pages, images or documents with others and add your comments using annotations. Simply click on the web page or medium to make your annotation."
(We Create Digital)
Baroness Susan Greenfield "told the House of Lords that children's experiences on social networking sites 'are devoid of cohesive narrative and long-term significance. As a consequence, the mid-21st century mind might almost be infantilised, characterised by short attention spans, sensationalism, inability to empathise and a shaky sense of identity'.
Arguing that social network sites are putting attention span in jeopardy, she said: 'If the young brain is exposed from the outset to a world of fast action and reaction, of instant new screen images flashing up with the press of a key, such rapid interchange might accustom the brain to operate over such timescales. Perhaps when in the real world such responses are not immediately forthcoming, we will see such behaviours and call them attention-deficit disorder. ...
She also warned against 'a much more marked preference for the here-and-now, where the immediacy of an experience trumps any regard for the consequences. After all, whenever you play a computer game, you can always just play it again; everything you do is reversible. The emphasis is on the thrill of the moment, the buzz of rescuing the princess in the game. No care is given for the princess herself, for the content or for any long-term significance, because there is none."
(Patrick Wintour, political editor guardian.co.uk, 24 February 2009)
2) Leading neuroscientist Lady Greenfield on the impact of spending hours in front of the computer and what makes a friend.
"Clay brings the conversation about social media and its affect on our communications and group forming abilities through a series of easy to grasp examples. He looks at Sharing. Del.icio.us reverses the old order of sharing - we used to get together in groups and then share. Whereas tagging now allows us to share and then form groups. Look at Flickr where you can post your tagged images on an event then go find others who have also posted on it. The example is HDR photography on Flickr which originated from someone putting the first HDR image up and another person asked how to achieve it. Soon, around HDR the interest group formed. A community of practice. Then Conversation."
[a useful discussion - if somewhat techno-utopian and teleological]