Neoliberal whizz-kid: Aotearoa New Zealand PM John Key in 1987
"A 1987 video has been unearthed featuring a 25-year-old squash-playing, accountancy graduate John Key. The bright-eyed Mr Key features in an early Close-Up story called Big Dealers. The 'portrait of 80s job du jour: foreign exchange dealer', shows the now Prime Minister in 'the pit' (trading room) as a senior forex dealer. 'Forex dealing is a work hard, play hard world with an image of rich brats who wreck restaurants but always somewhere else,' says the reporter. 'I am not denying that, that has happened and I guess that will happen again in the future but I personally perform in that way,' Mr Key responded."
(Deanna Harris, 02 Sep 2010, MediaWorks TV)
CONTRIBUTOR
Simon PerkinsSHARE
How Unilever, Coke and the Mini car got it so wrong
"Even the biggest businesses can make big mistakes - and when they do, the result can be a commercial calamity. Companies are constantly striving to improve their products and turn a profit. But changing an existing product can go horribly wrong, leaving customers in revolt and companies in crisis. Mishandled marketing and bungling public relations can make the slickest of businesses look incompetent. And the costs both financially and to reputation can be enormous. Persil, Coca-Cola and the British Motor Corporation have provided some of the most extreme examples as Evan Davis has been finding out for a new BBC Two series."
(BBC News, 8 May 2011)
Business Nightmares with Evan Davis - Doomed Designs will be on BBC Two at 20:00 BST on Monday 9 May 2011
Fig.1 '2009 Mini Cooper Turns Fifty and is Younger than Ever', picture 09ELG550925430AC
CONTRIBUTOR
Simon PerkinsSHARE
