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Which clippings match 'Celebrity Endorsement' keyword pg.1 of 1
18 MARCH 2012

A week on the web: Stop Kony

"Charity Invisible Children shone the spotlight on the alleged atrocities carried out by Ugandan guerilla group leader Joseph Kony this week. The charity posted an extraordinary film on Vimeo – but soon found itself under as much scrutiny as Kony. "

(Graham Hayday, 8 March 2012, The Guardian)

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TAGS

2012activismad campaign • African Union • atrocitiescelebrity endorsementCentral Africa • Central African Republic • charity • child soldier • communities in crisiscontroversy • Cover the Night • Democratic Republic of the Congo • documentaryEast Africaemotive manipulation • fugitive • globally known • guerilla group leader • intense exposure • International Criminal Court • Invisible Children (charity) • Invisible Children Inc • Joseph Kony • KONY 2012 • Kony2012 • Lords Resistance Army • LRA • NGO • Northern Uganda • political activism • post-conflict regions • scrutiny • slacktivism • South Sudan • Stop Kony • The GuardianUganda • United States Senate • video-sharingVimeoviralviral advertisingviral campaignviral video • war criminal • widespread popularity • YouTube

CONTRIBUTOR

Simon Perkins
12 AUGUST 2011

hitRECord: a model for collaborative production companies?

"HITRECORD.ORG is a project I started almost five years ago now, and in 2010, we evolved into a professional open collaborative production company. We create and develop art and media collaboratively here on our site. Even this introductory video is the remixed result of a great many contributions. So rather than just exhibiting and admiring each other's work as isolated individuals, we gather here to collectively work on projects together. Videos, writing, photography, music, anything –– we call them all RECords.

Now and then, when I think something we've made has come out especially well, I approach the traditional entertainment industry to turn our work into money–making productions; and then we share any profits with the contributing artists."

(Joseph Gordon–Levitt, 2010)

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CONTRIBUTOR

Simon Perkins
09 MAY 2011

How Unilever, Coke and the Mini car got it so wrong

"Even the biggest businesses can make big mistakes – and when they do, the result can be a commercial calamity. Companies are constantly striving to improve their products and turn a profit. But changing an existing product can go horribly wrong, leaving customers in revolt and companies in crisis. Mishandled marketing and bungling public relations can make the slickest of businesses look incompetent. And the costs both financially and to reputation can be enormous. Persil, Coca–Cola and the British Motor Corporation have provided some of the most extreme examples as Evan Davis has been finding out for a new BBC Two series."

(BBC News, 8 May 2011)

Business Nightmares with Evan Davis – Doomed Designs will be on BBC Two at 20:00 BST on Monday 9 May 2011

Fig.1 '2009 Mini Cooper Turns Fifty and is Younger than Ever', picture 09ELG550925430AC

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TAGS

195919851990s1994BBC • best-selling • blind taste test • BMC • British Motor Corporation • businesscarcelebrity endorsementCoca-Colacommodity • companies in crisis • customer revolt • customersenterprise • Evan Davis • failure • garmentinnovationJohn Lennon • low price • loyaltymarket dominancemarket leadermarket researchmarketing • Mini (car) • new and improved • New Generation Persil • original formula • original recipe • Pepsi • Pepsi Challenge • Persil • Persil Power • Peter SellersPolaroidpriceProcter and Gambleproductproduct change • product formula • profitpublic relationssoap • soft drink • Spike Milligan • stain • taste (sociology)UKUnilever • washing powder • waste

CONTRIBUTOR

Simon Perkins
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