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16 AUGUST 2016

Jenny Lam: Design, Startups, and Good Luck Charms

"Jenny Lam speaks about the shift from designers who service clients to designers who are makers, leaders, and creators."



2011agency cultureAIGA • Chief Experience Officer (CXO) • client and agencyconference presentation • CreativeMornings • design consultants • design discipline • design entrepreneurship • design professiondigital publishingdisruptive innovatione-publishingebooksexperience designJenny Lammakers of thingsOReilly MediastartupsUser-Centred Design (UCD)


Simon Perkins
20 MARCH 2013

Radical Pedagogies in Architectural Education

"Pedagogical experiments played a crucial role in shaping architectural discourse and practice in the second half of the 20th century. In fact, the key hypothesis of our Radical Pedagogy[1] research project is that these experiments can be understood as radical architectural practices in their own right. Radical in the literal meaning from the Latin radice, as something belonging or relating to the root, to its foundations. Radical pedagogies shake foundations, disturbing assumptions rather than reinforcing and disseminating them. This challenge to normative thinking was a major force in the postwar field of architecture, and has surprisingly been neglected in recent years. ...

Architectural pedagogy has become stale. Schools spin old wheels as if something is happening but so little is going on. Students wait for a sense of activist engagement with a rapidly evolving world but graduate before it happens. The fact that they wait for instruction is already the problem. Teachers likewise worry too much about their place in the institutional hierarchies. Curricular structures have hardly changed in recent decades, despite the major transformations that have taken place with the growth of globalisation, new technologies, and information culture. As schools appear to increasingly favour professionalisation, they seem to drown in self–imposed bureaucratic oversight, suffocating any possibility for the emergence of experimental practices and failures. There are a few attempts to wake things up here and there but it's all so timid in the end. There is no real innovation.

In response to the timidity of schools today, the Radical Pedagogy project returns to the educational experiments of the 1960s and '70s to remind us what can happen when pedagogy takes on risks. It's a provocation and a call to arms."

(Beatriz Colomina with Esther Choi, Ignacio Gonzalez Galan and Anna–Maria Meister, 28 September 2012, The Architectural Review)

1). Radical Pedagogy is an ongoing multi–year collaborative research project by a team of PhD candidates in the School of Architecture at Princeton University, led by Beatriz Colomina and involving seminars, interviews and guest lectures by protagonists and scholars. The project explores a remarkable set of pedagogical experiments of the 1960s and '70s that revolutionised thinking in the discipline. Each student is working on one of these experiments and collectively mapping the interconnections and effects of these experiments towards a major publication and exhibition.

Fig.1 Tournaments in the Course 'Culture of the Body', at the Valparaíso School, 1975. Courtesy of Archivo Histórico Jose Vial, Escuela Arquitectura y Diseño, Pontificia Universidad Católica de Valparaíso



1960s1970s20th centuryacademic disciplinesactivism • Alberto Perez-Gomez • Alexander Girard • Alexis Josic • alternative visions • Anna-Maria Meister • architectural discourse • architectural educationarchitectural pedagogyarchitectural practice • architectural radicalism • architecturearchitecture schoolsartificial intelligence • autochthonous tools • Beatriz Colomina • brave new worldBuckminster Fullerbureaucratic reduction • bureaucratic structures • call to arms • capitalist structures • Cedric Price • challenging conventionsCharles Eamescold war • collective defiance • conceptual speculation • consumable plastics • conventional logicconventionalityconventions • cultural milieu • cultural transformation • curricular structures • curriculum innovation • cybernetics • Dalibor Vesely • Daniel Libeskind • David Leatherbarrow • decentralised university • Denise Scott Brown • design disciplinedesign educationdesign formalismdesign fundamentalism • disciplinary assumptions • disciplinary limits • disciplinary protocols • disciplinary self-reflexivity • emerging practices • Emilio Ambasz • Esther Choi • experimental pedagogy • experimental practices • experimental teachinggeopolitical landscape • George Candilis • George Nelson • Germano Celant • Giancarlo De Carlo • Gillo Dorfles • globalisationGyorgy KepesHannah Arendthegelian dialecticHenri Lefebvrehermeneutics • Ignacio Gonzalez Galan • information culture • institutional authority • institutional critique • institutional hierarchies • institutionalisation • instrumentality • Jean Baudrillard • Joseph Rykwert • linguisticsman machine • mass produced desire • mass productionmodernist tradition • Mohsen Mostafavi • new social ordernew technologiesNicholas Negroponte • non-architecture • non-school • Octavio Paz • pedagogical experiments • pedagogical institutions • pedagogy • pedagogy experiments • phenomenology • post-technological society • professionalisation • progressive pedagogical initiatives • provocationquestioning traditions • radical architectural pedagogies • radical architectural pedagogy • radical architectural practices • radical pedagogical experiments • radical pedagogies • radical pedagogy • radical practice • radical practices • radical strategies • radical upheaval • radicality • radice • rapidly evolving world • Ray Eamesreconceptualisationredesigningreinterpretationresearch project • retreat into formalism • return to order • Robin Evans • science fictionself-reflexivity • Shadrach Woods • socio-political • socio-political efficacy • spaceships • speculative interventionsspeculative proposalssubversive actions • Suzanne Keller • taking risks • techno-utopia • technological • technological advancestechnological determinism • Texas Rangers • The Architectural Review • transformational engagementUmberto Ecoutopian perspectiveutopian technological prophecyVietnam war


Simon Perkins
24 FEBRUARY 2013

Theory construction problems in design research

"Until recently, the field of design was an adjunct to art and craft. With the transformation of design into an industrial discipline come responsibilities that the field of design studies has only recently begun to address.

This transformation means that design is becoming a generalizable discipline that may as readily be applied to processes, media interfaces or information artefacts as to tools, clothing, furniture or advertisements. To understand design as a discipline that can function within any of these frames means developing a general theory of design. This general theory should support application theories and operational programmes. Moving from a general theory of design to the task of solving problems involves a significantly different mode of conceptualization and explicit knowledge management than adapting the tacit knowledge of individual design experience.

So far, most design theories involve clinical situations or micro–level grounded theories developed through induction. This is necessary, but it is not sufficient for the kinds of progress we need.

In the social sciences, grounded theory has developed into a robust and sophisticated system for generating theory across levels. A 'grounded' theory is an inductive theory emerging or rising from the ground of direct, empirical experience. These theories ultimately lead to larger ranges of understanding, and the literature of grounded theory is rich in discussions of theory construction and theoretical sensitivity (Glaser 1978, 1992; Glaser and Strauss 1967; Strauss 1991; Strauss and Corbin 1990, 1994).

One of the deep problems in design research is the failure to engage in grounded theory, developing theory out of practice. Instead, many designers confuse practice with research. Rather than developing theory from practice through articulation and inductive inquiry, some designers mistakenly argue that practice is research. From this, they claim that practicebased research is itself a form of theory construction."

(Ken Friedman, 2008, pp.153–154)

Ken Friedman (2008). "Research into, by and for design." Journal of Visual Arts Practice Volume 7 Number 2. Intellect Ltd. Article. English Language. doi: 10.1386/jvap.7.2.153/1


2008 • Anselm Strauss • application theories • art and craft • Barney Glaser • Christopher Fraylingclinical researchclinical situationsconceptualisationdesign disciplinedesign fielddesign researchdesign studies • design theories • Donald Schon • empirical experience • empirical-analyticexplicit knowledge • general theory of design • generalisabilitygenerating theorygrounded theoryHerbert Read • individual design experience • inductive enquiryinductive reasoning • inductive theory • Journal of Visual Art Practice • Juliet Corbin • Ken FriedmanMichael Polanyi • micro-level grounded theories • Nigel Cross • pamphlet • Peter Bergerpractice-based research • research by design • research by or through designresearch for design • research into design • research through designsocial sciencestacit knowledge • theoretical sensitivity • theory building • theory construction • Thomas KuhnThomas Luckmann


Simon Perkins
06 NOVEMBER 2012

Design Principles and Practices: a knowledge community

Proposals for In–Person Presentations Due: 6 December 2012

"The International Conference on Design Principles and Practices, its associated design journals, the On Design Book Series and the Design News Blog are sites of discussion which explore the meaning and purpose of design. Participants in these forums also speaking in grounded ways about the task of design and the use of designed artifacts and processes. The Conference, Journal, Book Imprint and News Blog support a cross–disciplinary knowledge community, bringing together researchers, teachers and practitioners to discuss the nature and future of design. The resulting conversations weave between the theoretical and the empirical, research and application, market pragmatics and social idealism.

In professional and disciplinary terms, the conference, journals, book series and online media traverse a broad sweep to construct a transdisciplinary dialogue which encompasses the perspectives and practices of: anthropology, architecture, art, artificial intelligence, business, cognitive science, communication studies, computer science, cultural studies, design studies, education, e–learning, engineering, ergonomics, fashion, graphic design, history, information systems, industrial design, industrial engineering, instructional design, interior design, interaction design, interface design, journalism, landscape architecture, law, linguistics and semiotics, management, media and entertainment, psychology, sociology, software engineering, technical communication, telecommunications, urban planning and visual design–to name some of the design disciplines."

(Common Ground)



2012academic journalanthropologyarchitectureartificial intelligencecognitive scienceCommon Ground (publishing) • communication studies • computer sciencecross-disciplinary knowledge communitycross-disciplinary researchcultural studiesdesign businessdesign disciplinedesign disciplinesdesign educationdesign history • design journals • design managementdesign practitioners • design purpose • design research • design researchers • design studies • design teachers • designed artefacts • e-learningempirical researchengineeringergonomicsfashion designfine artfuture of designgraphic designindustrial designindustrial engineeringinformation systemsinstructional designinteraction designinterface designinterior design • International Conference on Design Principles and Practices • journalismknowledge communitylandscape architecturelawlinguistics • market pragmatics • media and entertainment • professional contextpsychologysemiotics • social idealism • sociologysoftware engineering • technical communication • telecommunications • theoretical research • transdisciplinary dialogue • urban planningvisual design


Simon Perkins
31 MAY 2011

Majority of contemporary practice-based design PhDs use methodological bricolage

"A recent analysis of doctorates in design has identified four common characteristics of research approaches found in the exploration of practice–based design research questions [1]. They are: 1) a 'bricolage' approach to research design, 2) reflective practices, 3) the use of visual approaches and 4) thesis–structural innovation. These characteristics have been derived from an examination of a range of design theses and using a number of design research frameworks [2–4] to identify the epistemological and methodological models applied. This paper has chosen to focus on one of the four characteristics, the bricolage approach to method construction, as it is seen to be a common feature evident in all six studies. The bricolage method consists of combining methods from the social sciences, humanities, and hard sciences to derive a suitable model of inquiry.

While we acknowledge that design research investigates different issues that require studies into a range of subject areas such as the material, historical, scientific, social and psychological, the focus of this paper is the exploration of research questions derived from practice–based questions. In other words, it focuses on design activities that are used to generate new knowledge and understanding in and of itself.

We posit that the adoption of methodological bricolage is a necessity in design research due to the indeterminate nature of design. ...

Although Levi–Strauss introduced the concept of bricolage as a mode of acquiring knowledge, it was Denzin and Lincoln's [23] articulation of it within a methodological context that offered insight into new forms of rigour and complexity in social research. Nelson, Treichler and Grossberg describe bricolage (in the context of cultural studies methodology) as reflecting a choice of practice that is pragmatic, strategic and self–reflexive [24]. While Kincheloe [25] uses the term to describe multi–perspectival research methods, not just as the usage of mixed methods but to acknowledge that using methods from different disciplines enables the researcher to compare and contrast multiple points of view. Just as designed objects have prescribed affordances, methods automatically imply ontological and epistemological affordances. This relationship between inquiry and method affords design a useful indeterminacy, where not–knowing becomes a constructive loop that the bricoleur appears to be exploiting. As questions arise so methods to answer them are sought, abstracting platforms for design knowledge rather than concrete answers. Bricolage is a useful and necessary concept for design researchers as it allows them to deploy available and established strategies and methods, but also grants them the license to create new tools and techniques in order to address questions that are beyond the realm of the established discipline. Methodological bricolage permits the researcher to look at the problem we have with problems, as well as their solution. The bricoleur views research methods actively, rather than passively, meaning that the researcher actively constructs methods with tools at hand rather than accepting and using pre–existing methodologies [26]."

(Joyce S R Yee and Craig Bremner, 2011)

Fig.1 Danae Colomer, Gazpacho video portion of Food as Opera project.

2). Yee, J. S. R. and C. Bremner (2011). Methodological Bricolage – What does it tell us about Design? Doctoral Education in Design Conference. Hong Kong, Hong Kong Polytechnic University.



abstract knowledge • abstracting platforms for design knowledge • academic norm • academic studies • anthropological sense • bricolage • bricolage approach • bricolage method • bricoleur • Cary Nelson • case studiesClaude Levi-Strauss • complexity in social research • concrete answers • concrete knowledge • constructive loop • creative fiddler • creative tinkerer • cultural studies methodologydesign discipline • design PhDs • design researchdesign research approachesdesign researcherdesignerdisciplinary knowledge • doctoral studies • engineer • epistemological affordances • established research methodologies • established research methodsestablished research strategies • Joe Kincheloe • Lawrence Grossberg • making-do • methodological bricolage • methodological contextmethodologiesmixed methodsmodel of enquiry • modes of acquiring knowledge • multi-perspectival research methods • multiperspectival • multiple points of view • new forms of rigour • new objects • new tools and techniques • Norman Denzin • not-knowing • ontological affordances • Paula Treichler • PhDPhD supervision • pick and mix • practice-based • practice-based design PhDs • practice-based researchresearch designresearch methodsresearch modelresearcher • Savage Mind • select and apply • social research • spontaneous creative act • the scientific mind • tools at hand • useful indeterminacy • whatever is available • Yvonna Lincoln


Simon Perkins

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