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22 OCTOBER 2012

Nottingham Trent University Art & Design Degree Shows 2012 (promotional video)

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2012 • Ann Priest • art and designart and design graduate exhibitionart and design schoolart studentsBA • Carl-Eiler Rodrigues • College of Art and Design and Built Environment • Craig Chettle • David Higgins • degree showgraduate exhibitiongraduate showsgraduate students • Helen Beswick • Janine Clark • Jessica Philips • Laura Barnes • Luke McGibney • NottinghamNottingham Trent UniversityNTU • Paul Bailey • Peter Westland • promotional materialpromotional video • Sally Wade • Sam Burrill • Sasha Peterson • School of Art and Design • Sean Prince • Shari-Jayne Boda • Simon PerkinsUK

CONTRIBUTOR

Simon Perkins
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

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1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
05 JUNE 2011

Interviews with graduating NTU School of Art & Design Graphic Design and Multimedia students

"Undergraduate Art and Design degree shows: Thursday 2 –– Sunday 12 June 2011. Our annual degree shows are a highlight in the School's calendar and the culmination of much hard work and commitment from our students. They give the University a chance to showcase the original, innovative and inspiring work that is being produced within the School of Architecture, Design and the Built Environment, and School of Art & Design at undergraduate level."

(source)

Fig.1 Uploaded by NottinghamTrentUni on 3 Jun 2011, YouTube.

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CONTRIBUTOR

Simon Perkins
08 MAY 2011

Inconsistent design curricula and inexperienced guidance counsellors

"The vicissitudes of the market rarely dictate how many students will enroll in any given year because students' rationale for choosing a design major is not entirely pragmatic. They go to art and design schools to follow a 'creative' path, even though it may be a vague one. They could be 'natural–born artists' encouraged by family and friends to follow their muse, or they might be academically poor 'underachievers' for whom liberal arts holds little promise. Those enrolled in state or private universities or colleges majoring in graphic design may do so by default. Some enroll in fine arts programs because they love to paint, but they compromise (sometimes at the insistence of their parents) by entering communication arts programs. They may even concentrate on painting or printmaking as a minor, but graphic design is their degree goal because employment is necessary.

Despite increased visibility and recognition in the press, however, most students actually know very little about graphic design other than it pays better than fine art. A New York City high school guidance counselor consulted for this article admitted that she routinely sends her art students to art schools for 'general art' rather than focused design because she does not understand the distinction. 'I believe the student will figure out their major once in a program,' she says. But inconsistent design curricula adds to confusion, and when counselors and students are not familiar with the field itself, they cannot make informed decisions about which schools to attend, some of which are much more professionally oriented than others. Some entry requirements will only favor students who exhibit quantifiable potential, though considerably more have rather lenient enrollment policies, presuming that if a student can make a competent photograph or an imaginative collage, they can also be a graphic designer."

(Steven Heller, 08 September 2005)

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academic scholarshipadmissions criteriaAIGAart and design schoolsart schoolsart studentscompromise • confusion • creative career • curriculum definition • design curriculadesign disciplineemployment • enrolment policies • entry requirements • fine art • general art • graphic designgraphic designer • guidance counsellors • high schoolinconsistencyliberal artsmarket forces • muse • NASAD • National Association of Schools of Art and Design • obfuscatepaintingpragmatismprintmaking • professional orientation • Steven Heller • student enrolment • university enrolmentvisibility and recognitionvisual communication

CONTRIBUTOR

Simon Perkins
10 MARCH 2009

Art and Education: an e-mail press release service

"Art&Education is an e–mail press release service announcing significant cultural events at universities worldwide as well as academic employment positions available in the visual arts.

Our mailing list comprises over 40,000 international artists, writers, art historians, curators, professors, and other visual arts professionals. [...] All announcements will be archived on our site, creating a valuable, free research tool for both art lovers and art professionals."

(e–flux)

Fig.1 Agnes Denes. Wheatfield – A Confrontation: Battery Park Landfill, downtown Manhattan, New York, NY Photograph by © Agnes Denes, 1982.

Fig.2 Interior view of La Cédille qui Sourit, ca. 1968. Photo © Jacques Strauch and Michou Strauch–Barelli. Courtesy Estate of Robert Filliou and Galerie Nelson–Freeman, Paris.

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2006 • academic employment positions • announcementsart and education • art professionals • art schoolsart students • CalArts • California Institute of the Arts • Columbia Universitycontemporary artcontemporary art exhibitionscontemporary art publicationscontemporary art symposiacreative practice • cultural events • culturedaily digeste-fluxe-mail listeducational programmesGoldsmiths College (University of London) • international journals • international networkmailing list • Malmo Art Academy • New Yorknews digestPiet Zwart Institutepraxis • Stadelschule • universitiesvisual art academicsvisual art professionalsvisual artsYale UniversityZentrum fur Kunst und MedientechnologieZKM

CONTRIBUTOR

Simon Perkins
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