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05 NOVEMBER 2012

Ravensbourne College of Design and Communication: contextual studies, and enterprise and entrepreneurship

"The adaptability necessary to succeed as a design or media specialist comes not only from deep disciplinary knowledge. Graduates also need a breadth of knowledge and skills which some commentators have referred to as being 'T–Shaped'. These additional skills include the ability to work with and increasingly work across disciplines, entrepreneurial attitudes and a knowledge of the business contexts in which they will operate. All undergraduate Ravensbourne programmes incorporate curriculum and learning activities designed to develop these skills in our students. Cross–disciplinary collaborative projects offer students the opportunity to work in teams with other disciplines.

The course structure draws on the creative synergies and frictions of the different disciplines at Ravensbourne and provides physical and intellectual opportunities for students to meet, learn and work together with students from different disciplines."

(Ravensbourne, UK)

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TAGS

adaptability • breadth of knowledge • collaborative project • contextual studies • course designcourse finder • creative frictions • creative synergies • cross-disciplinarycurriculum designdesign graduatesdesign specialistdigital designdigital mediadisciplinary fieldsdisciplinary knowledge • enterprise and entrepreneurship • entrepreneurial attitudes • entrepreneurship • intellectual opportunities • knowledge of business contexts • learning activitieslearning experience • media specialists • Ravensbourne • Ravensbourne College of Design and Communication • sub-disciplinary fields • sub-disciplinesubject specialistsT-shaped skillsteam workUKundergraduate studentsworking across disciplines

CONTRIBUTOR

Simon Perkins
09 JULY 2012

Start JudgeGill: UK Start Academy Grad Programme

"Are you ready to be part of our golden generation? We've built a new agency that blurs the line between the physical and the interactive. Now we're looking for exceptional people to work in multi–disciplinary teams, creating experiences that make them, and us, famous. We need supremely skilled Designers, Developers, Strategists, Copywriters, Account Handlers and Producers. If that's you, then there's a place in our graduate academy to define your career and craft in this connected world. Closing date for the July intake is Friday 13th July."

(Start JudgeGill, UK)

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TAGS

2012 • account handler • account managerAdidasagency cultureBarclays Bank • blurs the line • careerconnected world • copywriter • copywriters • copywriting • Costa Coffee • craftcreative industries • define your career • design agencydesign businessdesign career • design careers • design graduatesdesign industrydesign professionalsdesign projectdesign studiodesignersdevelopersdigital design • Easyjet • exceptional people • golden generation • grad programme • graduate academy • graduate bridgegraduate designers • graduate programme • graduate trainee • graphic designinteractive designinterior designMarks and Spencermoving imagemultidisciplinarymultidisciplinary teams • new agency • permanent jobs • portfolio review • portfolio viewing • post-graduate employmentpost-graduate scheme • producer • producers • professional practicereal-life studio • Start Academy Grad Programme • Start JudgeGill • strategists • structured training programme • trainee scheme • transition into post-graduate employmentUKVirgin Mediawork placement

CONTRIBUTOR

Simon Perkins
13 APRIL 2012

Another Graphic Design Graduate: So Much Left to Learn

"Butcher's Hook is a design studio in London's Portobello formed by soon–to–be graduates of Kingston University and LCC in response to a D&AD brief in which students are encouraged to Make Their Mark.

It was featured on Creative Review's blog this morning.

http://www.creativereview.co.uk/cr–blog/2012/april/butchers–hook–say–hello

By providing 'design for the local community' with a pledge to spend at least 10% of their time working on community projects, the students have started their own design agency and they haven't even left college yet.

Whilst Creative Review seem impressed by the students' ambitious move away from the computer screen to find their own work, it is clear these graduates haven't ventured into industry yet. Whilst I am happy to celebrate the initiative and drive that these students clearly have and I do not deny their talent and bravery, I am rather cynical of its potential. With 6 months experience, I am struggling to find a job in London and, like many graduates, have considered setting out on my own. What has prevented me from doing anything more than mildly pondering over the thought, is my lack of knowledge and experience.

Working on your own, or in a small team requires flawless Mac [computer] skills, impeccable design skills and not to mention bravery and confidence. It is also worth considering that client liaison skills can not be forged over night and the time and attention this occupies should not be underestimated. I once worked with an agency that was not much more than a year old and I didn't see them design anything all week. The agency was made up of just the two of them, and whilst their work is impressive and their client list respectable, they spent almost the entire day liaising with clients, organising the next week's schedule and discussing production. Whilst I have nothing good in terms of design to show from that placement, I can't deny I came out much more knowledgeable and more certain that I wasn't ready for that yet. The two of them had at least 8 years experience from a top London design agency, which not only prepared them for production and project management alongside design, but no doubt aided their client list too.

For me, The Butcher's Hook epitomises what is wrong with graduates. University teaches ideas, a little in the way of typographic principle and basic Adobe operation skills. Most importantly, university teaches arrogance. It wasn't until I started my first placement, I realised how little I actually knew. Idealistic tutors cherish the students' naivete and love for design, and keep from them what the reality is like. My biggest fear about starting out on my own would be the lack of good projects, which is something well–established agencies can provide you with. On your own, a new and unreliable studio, you lack the knowledge and experience that can get you good clients with impressive budgets. Low budget work can be dull to design and the project management and client liaison can become stressful. Designing on a budget is harder. Students only design ideas and don't often have to worry about the production costs and client needs. I would be interested to see what local community work these graduates get at Butcher's Hook, and whether they have the stamina and love for design to keep it going. I wish them good luck, but wouldn't encourage other graduates to do the same. Never underestimate how much you have left to learn."

(anonymous, 5 April 2012)

TAGS

2012Adobe • Adobe Creative Suite Design Premium • Adobe Creative Suite Master Collection • Adobe software • Another Graphic Design Graduate (blog) • arrogance • business realityButchers Hookclient liaison • client liaison skills • client list • client needs • community projects • computer skillsCreative Review (magazine)D and ADdesign agencydesign business • design for the local community • design graduatesdesign ideasdesign industrydesign skillsdesign softwaredesign studentdesign studio • designing on a budget • find a job • get a jobgraduategraduatesgraphic design graduate • graphic design intern • graphic designeridealistic tutorsindustry placementinternshipKingston Universityknowledge and experience • lack of experience • lack of knowledge • LCC • liaising with clients • London • love for design • low budget • Mac skills • make their mark • my first placement • naive • production management • project managementrequirements gathering • setting out on your own • small team • starting out on your own • typographic principlesUK • well-established agencies • working on your own

CONTRIBUTOR

Shaun Belcher
08 MAY 2011

The regionalisation of knowledge in Korean design education

"Multimedia techniques change very quickly in Korea. All of the universities have made new departments for interactive media and have had more instructors who are involved in high technology such as Web design, game character design, motion graphics, and moving image design. After the development of the Internet and multimedia games and products, many companies have needed designers with new skills. Today, some schools are combining all of their art departments into one college. For example, one university usually has three colleges of art: one devoted solely to music, one devoted to art and design, and another devoted to human movement and performance. With the development of multimedia technologies, the distinctions between these various field are disappearing. Now, it's common to use motion graphics with dance. Many universities want to expand the art fields while at the same time trying to unite them. It's a good change. If the different arts are all in one college, collaboration is easier. Students can learn new skills from each other and think about their works in other creative ways. There are problems that remain to be addressed ... Most education is based on practical business. Many instructors are second–generation designers, meaning that they learned design from the first generation of Korean designers, who didn't have a sufficient basis for study. Many instructors teach design founded on their direct experiences in the design field rather than on theory, methodology, or intensive creative thinking and experiment. Some design programs focus on multimedia classes instead of teaching basic principals of design–technology is more important than ideas."

(HyunSoo Lim, 13 December 2006)

Fig.1 Minsun Eo (2008). 'Typography and the Rules'; 210 x 297 mm (folded), 594 x 841 mm (unfolded), Inkjet Printing Booklet/Poster; Exhibition at Hongdesign Gallery in Seoul, South Korea

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TAGS

2006AIGAart and designcharacter design • colleges of art • creative thinkingdesign businessdesign educationdesign experimentationdesign fieldsdesign graduatesdesign methodologydesign principlesdesign theorydesignersemployersgraphic design discipline • human movement • interactive mediaKoreamotion graphics • moving image design • multimedia • multimedia games • multimedia techniques • new departments • new skillspedagogyperformanceregionalisation of knowledgeSouth Koreauniversityweb design

CONTRIBUTOR

Simon Perkins
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