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26 SEPTEMBER 2013

A New Video to Present Lithuania's Business Environment

"A new video has been released to showcase Lithuania to foreign investors. The video was developed in collaboration with current investors and it presents the country as it is perceived through their eyes. It focuses on forward thinking people, who are full of ideas, drive and energy. People who are self–starters."

(26 September 2013, Invest in Lithuania)

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TAGS

2013awareness raisingbrand experiencebrand identitybrand recognitionbusiness • business environment • country brandscountry showcasedestination brand identitydestination brandingdestination imageeconomic growth • economic investment • economy • financial investment • foreign investmentinfrastructure • Invest in Lithuania (agency) • invest in people • Lithuaniamodern economy • Republic of Lithuania • skilled workforceworkforce

CONTRIBUTOR

Simon Perkins
17 DECEMBER 2012

Designing the Bookshop of the Future

"What makes a good bookshop? Should second–hand be in the mix too? Is a café important? How do you incorporate digital? Foyles' clarion call at the Bookseller's FutureBook conference in London last week seeks to answer some of these questions.

The retailer has joined forces with the Bookseller to invite customers and industry experts to help design its new flagship on Charing Cross Road, which it will move into in early 2014. With discoverability of increasing importance, the timing couldn't be more apposite. Everyone is agreed that bricks and mortar bookshops are under threat, but what elements are needed to make a physical bookstore survive in an increasingly digital world? ...

'Foyles has to create something that gives people an experience,' said former London Book Fair Director Alistair Burtenshaw. 'It has to be a destination store, a shop in which people want to spend a considerable amount of time. It has to be an environment that adds value. When you make it a more personalized experience, you are happy to pay more."

(Roger Tagholm, 12 December 2012)

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TAGS

2014 • Alistair Burtenshaw • booksellersbookshop • bookshop of the future • bricks and mortarcafeCharing Cross Roadconference • consumer destination • Covent Gardencustomersdestination imagedestination storedigital worlddiscoverabilitydwell timeeconomic recessionenvironment that adds valueexperience design • Foyles (shop) • FutureBook (conference) • high streethigh street shopsincorporate digital • Livraria Cultura • London • London Book Fair • Miriam Robinson • personalised experience • Philip Jones • physical bookstorephysical presencephysical storeretailerSao Paolo • second-hand • shift to digitalshopspatial environmentsspend time • Stanfords Travel Bookshop • The Bookseller • UKuser experience design (UX)

CONTRIBUTOR

Simon Perkins
07 MAY 2011

inCulto's Eurovision 2006 entry nation branding Lithuania

Client: inCulto; Design, direction & animation: PetPunk; 3D Graphic: Romanas Zdanavičius

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TAGS

20063Danimationbrand identity • brand management for a country • countrycountry brandsdestination brand identitydestination brandingdestination imagedifferentiationdistinguishing features • Eurovision • Eurovision 2006 • experienceidentificationidentity • inCulto • individual identityLithuania • memorable experience • nation branding • PetPunk • place brandingplace promotionpublic relationsstrategic approachvisual identitywelcome

CONTRIBUTOR

Simon Perkins
16 JUNE 2009

Celebrating 10 years of 100% Pure New Zealand

"Pure New Zealand' was the synthesis of everything we are – as a people, as a country and as an experience. that it embodied our warmth, our diversity and celebrated our unique identity. Ten years later, the campaign has changed. Today we reinforce that position with a focus on New Zealand as the youngest country on earth."

(George Hickton, Tourism New Zealand)

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TAGS

10 year anniversary • 100% Percent Pure New Zealand19992009anniversaryAotearoa New Zealandawareness raisingbrand experiencebrand identitybrand recognitioncountry brandscountry showcasecultural identitydestination brand identitydestination brandingdestination image • kia ora • marketing campaign • nau mai haere mai • Pure New Zealand • puritytourism destinationTourism New Zealandtourist attractions • unspoilt countryside • welcome • youngest country on earth

CONTRIBUTOR

Simon Perkins
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