Individual output would be no more than that-an individual output
"The social demassification of newspapers-targeting an audience of one-is made possible by physical demassification, and it is no less problematic. The immutability and mobility of print on paper across a society (ensuring that the 'same' news is available to everyone at roughly the same time) turns items into 'social facts'-common to a broad readership, not merely selected by individuals. If news items were gathered individually out of a vast data base, even if the resulting copy looked like a conventional newspaper, imitating its fold and front page headlines, it would lack the social significance that arises from editorial juxtaposition. A senator is disturbed to find his or her scandalous behavior splashed across the front page not because the story is news to him or her, but because it has become front-page news to 100,000 other people. The newspaper is essentially, as Anderson (1991) described it, a 'one-day best seller' (p. 35)-and, as with a best seller, the point is that 'everyone' is reading it. The personally tailored, genuinely unique 'newspaper' selected privately from a data base-the ultimate outcome of the social and physical demassification of the newspaper as we now know it-offers neither physical, nor social continuity. Each individual output would be no more than that-an individual output. The juxtaposition of the senator and the pork bellies would then be not a composite, if oblique, social fact, but merely a result of personal serendipity."
(John Seely Brown and Paul Duguid, p.24-25)
1). 'Lionel Luthor Reading Newspaper'
2). Brown, J. S. and P. Duguid (1994). "Borderline Issues: Social and Material Aspects of Design." Human-Computer Interaction 9: pp. 3-36.
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ART-e-FACT : STRATEGIES OF RESISTANCE / / an online magazine for contemporary art & culture
"In the digital age - in which power lies neither in institutions nor on the streets but on the Web, that is, in the communications system - we seek to exchange ideas about the questions of both culture and art, and of society at large and encourage possible answers."
(ART-e-FACT)
Fig.1 Egle Budvytyte 'The Story of The Fish In the Times of Science and Techno mythologies', Video, 09'06, Amsterdam, 2008
Impressum: ART-e-FACT : STRATEGIES OF RESISTANCE / / an online magazine for contemporary art & culture ISSN 1845-5301
Publisher: Omnimedia d.o.o., Branimirova 57, 10 000 Zagreb, Croatia, ph.+ 385 1 3636-830, + 385 98 350 860, e-mail: info@artefact.mi2.hr, For the publisher: Dalibor Martinis
Editors: Nada Beroš, Trudy Lane, Antonia Majača (editor-in-chief), Dalibor Martinis, Tihomir Milovac, Leila Topić
Guest editors: Žarko Paić, Marina Gržinić, Zoran Erić
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