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Which clippings match 'Stop Moving And Consider The Consequences' keyword pg.1 of 1
06 JANUARY 2014

Arrested moment allows contemplation for what might have been

"This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes–after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

(NZ Transport Agency, 6 January 2014)

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TAGS

2014advertising campaignAotearoa New Zealandarresting timecar crashcareless drivingco-optioncollisionconsequencescountry roadcrashdangerous drivingdrivingemotive manipulationfait accompli • fatal crash • final momentfrozen in the moment • hard-hitting • human error • impending disaster • in media res • momentary reprieve • mortalityno escape • NZ Transport Agency • police enforcement • public information adpublic information advertisementpublic service announcementroad safety • serious injury • speed limit • speeding • stop moving and consider the consequencessuffering and inevitable deaththreshold spacetime manipulationtime slowed downtransport safetyTVC • what might have been

CONTRIBUTOR

Simon Perkins
30 APRIL 2011

Flickr: Anatomy of a Long Photograph

"Earlier this month flickr announced that short video clips could now be uploaded to the popular photo site. Some photo purists were skeptical, even spawning a huge 'No Video on Flickr' group. After all, the sanctity of the best still images, rich in implied meaning, could be diluted by zillions 90 second video clips of someone's keg party (and we already have other sites, like YouTube for that). Flickr said the ninety–second limit was to encourage 'long photos.' There are contemporary videographers and filmmakers who have used video or film to create sublime still images: the best long photos. And one of my favorites is Godfrey Reggio.

I will never forget the first time I saw Koyaanisqatsi, Reggio's 1983 film about contemporary 'life out of balance.' I was mesmerized by his long drawn out shots. It gave me time to study the scene and, in part, that was the point: to stop moving and consider the consequences of going through life at an increasing interstellar speed. Sometimes there was lots of activity in the frame. But there were times when he pointed his camera at a scene that, on first glance, appeared to be a photograph. It was a still image with all the implications connected with still photography: observations of a slice of frozen time and a consideration of the photographer's framing and associations within that frame.

Yet given the chance to observe closely there was movement. The characters in this 'still' were breathing and blicking and moving. When I saw his scene of Las Vegas waitresses standing still but not still, I was blown away (the vernacular I used in the early 80s when I first saw the film). To this day it is my most favorite scene of any movie I have ever watched. I literally held my breath for its entire duration wondering how long it would go on. The intensity of that shot was immense. It forced me to really look. And that has always been my goal as a photographer: to make people observe what's going on inside my images for as long as I can. That is the mark of a successful photograph. Not so easy in a culture heavy with daily sound and sight bites always vying for our attention and beckoning us to move quickly from one to another."

(Jeff Gates, 21April 2008, Life Outtacontext)

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TAGS

19832008 • 90 seconds • choreography • environmental portrait • Flickr • Godfrey Reggio • intensity • Koyaanisqatsi (1982) • Las Vegas • life out of balance • living pictures • long drawn out shots • long photo • long photos • motion photograph • ninety-seconds • observationphotograph • short video clips • shotslice of frozen time • standing still • stasisstill imagestop moving and consider the consequences • study the scene • video clipwaitressYouTube

CONTRIBUTOR

Simon Perkins
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