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Which clippings match 'Unboxing' keyword pg.1 of 1
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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TAGS

2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
30 NOVEMBER 2010

NEX-5 Sony SEL18200 (18-200mm) Zoom lens

"The build quality of the Sony 18–200mm OSS is excellent. In a sea of cheap plastic extreme zoom lenses it really stands out with its stylish metal body and everything is tightly assembled. The focus ring operates exceptionally smooth. The lens has no focus distance indicator/window. The rubberized zoom ring turns smooth but it's also bit stiff which also helps to suppress zoom creeping. The lens has a duo–cam design so it uses two inner lens tubes to extend the lens towards longer focal lengths. The front element does not rotate so it's suitable for using polarizers. A lens hood is also part of the package. ...

The Sony E 18–200mm f/3.5–6.3 OSS is a refreshingly different approach compared to most of the competition. It's not a purposely under–designed lens for cost–cutting measurements. This is most obvious with respect to its build quality – the stylish metal body clearly stands out from the rest of the crowd and it's a joy to handle it in the field despite the somewhat unusual/odd proportions compared to the tiny NEX camera. The optical quality is on a very decent level. It is not a flawless lens, of course, but the resolution figures are very fine in the lower portion of the zoom range and still good beyond. The distortion characteristic is about average for a lens in this class. The Sony lens produces a surprisingly low amount of vignetting even at 'large' aperture settings (even in RAW images). The primary weakness of the lens are the lateral CAs at 18mm and 200mm although that's also rather typical for such lenses. The Sony lens is a pretty obvious choice for those seeking a one–lens–solution. The resulting package size may not be pocketable but, to be honest, neither is the 18–55mm f/3.5–5.6 OSS. The 18–200mm f/3.5–6.3 OSS is not a cheap lens (neither is e.g. the Panasonic 14–140mm OIS) but it's worth it ... if you can find a decent sample."

(Klaus Schroiff, http://photozone.de)

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TAGS

18-200mm • 18-200mm OSS • 2010 • build quality • camera • compact system camera • deviceDSLRE-mount • E-Mount lens • Lens • NEX seriesNEX-5 • optical quality • Optical Steady Shot • OSSphotography • SEL18200 • SonySony AlphaSony NEX series • Sony SEL18200 • telephoto • telephoto zoom • unboxing • vignetting • zoom lens

CONTRIBUTOR

Simon Perkins
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