Robert Reich, 28 February 2017, Inequality Media.
"The degree to which the researcher involves himself/herself in participation in the culture under study makes a difference in the quality and amount of data he/she will be able to collect. GOLD (1958) has provided a description of observer stances that extend Buford JUNKER's explanation of four theoretical stances for researchers conducting field observations. GOLD relates the four observation stances as follows:
At one extreme is the complete participant, who is a member of the group being studied and who conceals his/her researcher role from the group to avoid disrupting normal activity. The disadvantages of this stance are that the researcher may lack objectivity, the group members may feel distrustful of the researcher when the research role is revealed, and the ethics of the situation are questionable, since the group members are being deceived.
In the participant as observer stance, the researcher is a member of the group being studied, and the group is aware of the research activity. In this stance, the researcher is a participant in the group who is observing others and who is interested more in observing than in participating, as his/her participation is a given, since he/she is a member of the group. This role also has disadvantages, in that there is a trade off between the depth of the data revealed to the researcher and the level of confidentiality provided to the group for the information they provide.
The observer as participant stance enables the researcher to participate in the group activities as desired, yet the main role of the researcher in this stance is to collect data, and the group being studied is aware of the researcher's observation activities. In this stance, the researcher is an observer who is not a member of the group and who is interested in participating as a means for conducting better observation and, hence, generating more complete understanding of the group's activities. MERRIAM (1998) points out that, while the researcher may have access to many different people in this situation from whom he/she may obtain information, the group members control the level of information given. As ADLER and ADLER (1994, p.380) note, this 'peripheral membership role' enables the researcher to 'observe and interact closely enough with members to establish an insider's identity without participating in those activities constituting the core of group membership.'
The opposite extreme stance from the complete participant is the complete observer, in which the researcher is completely hidden from view while observing or when the researcher is in plain sight in a public setting, yet the public being studied is unaware of being observed. In either case, the observation in this stance is unobtrusive and unknown to participants. "
(Barbara B. Kawulich, 2005)
Kawulich, B. (2005). 'Participant Observation as a Data Collection Method'. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 6(2). Retrieved from http://www.qualitative-research.net/index.php/fqs/article/view/466/996
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"Never, ever argue against a story with fact, it never works. If an anti–story has become dominant in an organisation, no amount of factual statement will dislodge it. Urban myths in particular can grow up to excuse poor behaviour, creating a negative environment that will reject all new initiatives, enforce previous cultural mores and norms. The best way to destroy an anti–story is to retell it with incremental exaggeration until it becomes laughable. This is a specialised form of narrative work and needs to be approached with care, but it's one of the most useful."
(David J. Snowden)