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21 AUGUST 2014

IKEA re-purposes Instagram to create product catalogue site

"Ikea, with the help of ad agency Instinct, created a new website to launch its PS 2014 collection and the website is built entirely through Instagram. The agency released a short video to show how the Instagram site works. Each of the 34 items in the PS 2014 line has its own Instagram account so shoppers can take a closer look at the products and get inspired when decorating their own spaces at home."

(Katie Richards, 27 June 2014, Business Insider Inc.)

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2014brand experiencebrand strategycatalogue websiteIKEA • IKEA PS 2014 • Instagram • Instagram account • Instinct (ad agency) • marketing campaign • product collection • product promotion • PS 2014 collection • re-purposere-purpose infrastructureRussiasitelesstaggingwebsite

CONTRIBUTOR

Simon Perkins
05 JULY 2014

A Feminist Analysis of the Dove Campaign for Real Beauty

Abstract: "Drawing from several areas of research, this thesis explores the ways in which Dove's Campaign for Real Beauty appropriates feminist themes to sell beauty products, to the detriment of female consumers. Advertising and marketing have long held the power to create, shape, and reinforce cultural norms, and for years, advertisers have been able to propagate and strengthen gender stereotypes. Though there has been a push since the late 1990s to stem the flow of sexist and potentially dangerous advertising messages about women's bodies, ads still disseminate harmful messages that contribute to the further sexualization and oppression of women in the United States. Dove is just one of the many female–targeted brands that claim to hold progressive, woman–positive ideals, while still selling products intended to make women more beautiful–supposedly the ultimate goal for any modern female. While the campaign professes a desire to increase confidence and self–esteem for women and girls around the globe, it promotes a post–feminist, consumerist agenda that actually reinforces what Naomi Wolf titled 'the beauty myth'. Linguistic and visual analyses of Dove's print and viral marketing tactics within the contexts of advertising, feminism, and consumer culture reveal that instead of 'redefining' beauty, the Dove campaign is, in actuality, reinforcing decades–old ideology about women's appearance and status in society."

(Caitlin McCleary, 2014)

McCleary, Caitlin M., "A Not–So–Beautiful Campaign: A Feminist Analysis of the Dove Campaign for Real Beauty" (2014). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1691

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2013advertising campaignanxietyappropriationbeauty industrybeauty productsbody imageco-optionconsumer culturecultural normsdepictions of womendissertationDove (brand) • Dove Real Beauty Sketches (2013) • drawingemotional responseemotive manipulationempowerment themeevocative advertisingfemale consumerfemale-targeted brandsfeminist analysisfeminist themesgender stereotypesgendered brands • honours thesis • marketing campaign • Naomi Wolf • physical appearancepost-feminist agenda • real beauty • Real Beauty (campaign) • redefining beauty • self-criticism • self-esteemself-perceptionsexualisation • sketch artist • sketching • The Beauty Myth (1990) • Unilever • University of Tennessee • viralviral adviral advertisingviral marketing tactics

CONTRIBUTOR

Simon Perkins
02 AUGUST 2012

Computer History Museum: Selling the Computer Revolution

"The brochures selected here (just a fraction of the Museum's holdings in this area) show some of the more important technologies, companies, and applications in computing from 1948 to 1988. This covers the period from mechanical and relay–based computers to those based on the microprocessor – a remarkable transition that occurred over only 25 years. We hope you enjoy browsing through these historical documents."

(Computer History Museum)

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1940s1950s1960s1970s1980sanalogue computerAppleApple LisaApple PCArs TechnicaAtariBBC Microbrochure • Burroughs Corporation • COBOL • CommodoreCommodore 64computercomputer historyComputer History Museum • computer revolution • David Ogilvy • device • file system • Fortranhistorical documentshistoryhistory of computingIBMIBM PC • IBM PCjr • important technologiesindustrial archaeologyindustrial designinformation ageinnovationMad Menmainframemarketing campaignmaterial culturemechanical computer • microprocessor • museumPCproduct design • relay-based computers • retrosales brochureselling the computer revolutiontechnological change • technological evolution • technological innovationtechnologytechnology companiestechnology marketingtechnophobiaTexas Instrumentstransitional technologiesUNIVAC 9000 Seriesvintage technology • Wang Laboratories • ZX Spectrum

CONTRIBUTOR

Simon Perkins
14 JULY 2012

70 creative street marketing campaigns

"Même si la publicité commence à être contestée (les anti–pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! ... En voici la preuve en images avec 70 publicités à la fois drôles et créatives !"

(Conseils Marketing, 6 April 2008)

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ad spaceadvertisingadvertising campaignadvertising conceptsadvertising in public spacescreative advertising • direct contact with customers • emotional experience • emotional responseemotive manipulationethical consequencesethical issuesethics • Father Bob Maguire Foundation • marketing campaign • memorable brand experience • OTTO (magazine) • paper towel dispenser • public places • public spacesex in advertisingstreet furniturestreet marketingstreetssustainabilitysustainable consumptiontangible advertising media • towel dispenser • urban environmentvisual communicationvisual punWorld Wide Fund For NatureWWF

CONTRIBUTOR

Simon Perkins
02 JULY 2012

Stadium UK: BBC Olympics title sequence revealed

"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences

Super–stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.

RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two–minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."

(Creative Review, 2 July 2012, 10:12)

Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.

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20123D3D animationadvertisingadvertising campaignanimationanimation production • athlete • BBC • BBC Children in Need • BBC Philharmonic Orchestra • BBC TV • connected TV content • Creative Review (magazine) • Damon Collins • Elbow (band) • Five Steps (music) • Jules Chalkley • landmarkslandscapeLondonLondon 2012 Olympics • Mandeville • marketing campaign • marketing trail • Nick Simons • NovaVox gospel choir • official trailerOlympic GamesOlympic Games 2012Olympic StadiumOlympics • Olympics content • Passion Pictures • Paul Angus • Pete Candeland • promotion • Rainey Kelly Campbell Roalfe Y&R • Red Bee Media • RKCR/Y&R • Scottish lochs • sport • Sport Relief • sporting arena • sporting venue • Stadium UK • Team GB • Ted Heath • terraced streets • theme tunetitle sequenceUKUnited Kingdomvisual design • Wenlock

CONTRIBUTOR

Simon Perkins
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