"Bon Anniversaire, Jean–Luc!
Our favourite director turns EIGHTY, and we want to celebrate (with) him, with everyone.
We were always in love with the title sequence lettering to Godard's movies Made in U.S.A. and 2 ou 3 choses que je sais d'elle. So as an hommage to Jean–Luc, to the Nouvelle Vague, to Seberg, Karina, Faithfull & Cie., we present you our Jean–Luc typeface, as a birthday gift for everyone. Voilà!
We didn't find out who originally made the lettering for these two movies. Some speculate it could have been Godard himself – Godard's interest in graphic design and typography is clear, with many of his other films employing such strong typography–only titles and intertitles. They are almost a self–sufficient entity, another character in the movie, another comment.
This style of lettering is so interesting to us because it is such a clear renunciation of the 'pretty', classical title screens that were common in that time's more conservative films. It has a more vernacular and brutishly low–brow character; this lettering comes from the street:
We can not prove this at all, but we think it may be derived from the stencil letters of the Plaque Découpée Universelle, a lettering device invented in the 1870s by a certain Joseph A. David, and first seen in France at the 1878 Exposition Universelle, where it found broad appeal and rapid adoption. We think this style of lettering was absorbed into the public domain vernacular of French lettering, and that the 2 ou 3 choses titles are derived from these quotidien lettering style, as it would seem to fit Godard's obsession with vernacular typography."
(Atelier Carvalho Bernau Design, 2010)