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21 NOVEMBER 2012

Discovery Through Design: The Foetus Project

"Brazilian design graduate Jorge Lopes Dos Santos has developed a way of making physical models of foetuses using data from ultrasound, CT and MRI scans.

He developed the project in collaboration with a paediatric cardiologist at Imperial College while studying on the Design Products MA course at London's Royal College of Art.

Jorge Lopes Dos Santos hopes the models, which are made using 3D printing techniques, can be used to train doctors and to help with emotional support for parents whose child may be born with deformities."

(Dezeen, 16 July 2009)



20093D printing3D visualisationabnormalityanatomybabybiomedical • born with deformities • Brazilian • CNPq • Conselho Nacional de Desenvolvimento • CT scan • deformity • Department of Design Products • design graduatedesign method • Design Products MA • digital healthdiscovery through design • emotional support • fetus • foetus • Imperial College Londoninsight through design • Jorge Lopes Dos Santos • Jorge Roberto Lopes Dos Santos • MRI • MRI scan • mutant • paediatric cardiologist • parentsPhD researchphysical modelsproduct designrapid prototypingrich descriptionRoyal College of Artscan • School of Architecture and Design • Ultrasound 3D • ultrasound scan • visual depictionvisual fidelityvisual representationvisualisation


Simon Perkins
28 MARCH 2011

The top 10 major benefits of high-fidelity prototyping

"1) First and foremost, a high–fidelity prototype gives you something realistic enough to try out your ideas with target users and customers before making a significant investment. This lets you discover which ideas are good and which are not, and if the product has real value, and also discover if users can figure out how to use the product.

2) Doing a high–fidelity prototype helps you – even forces you – to think through your product to a much greater degree than paper specs.

3) A high–fidelity prototype enables and encourages the type of collaboration between product manager, interaction designer, and architect/engineer that is necessary to discover a valuable, useful and feasible product.

4) A high–fidelity prototype provides the level of information necessary for accurate engineering cost estimates, early in the process when these estimates are most useful.

5) A high–fidelity prototype provides the engineers and QA organization with a rich, interactive description of the product's intended functionality and design to be used as a reference basis for implementation and test.

6) A high–fidelity prototype provides the rest of the organization – marketing, sales, customer service, business development, company execs – with a useful understanding of the product to come early enough in the process that they have time to do their jobs properly.

7) A high–fidelity prototype prevents the classic waterfall problem of doing design after the requirements, rather than realizing that functionality and user experience are inherently intertwined.

8) If you do a high–fidelity prototype and you test your ideas with users and you find significant problems, you will have saved your company the cost in terms of time and money of building something that would have failed. Not to mention the opportunity cost of what the team could have been building.

9) If you do a high–fidelity prototype and validate this with target users, you will significantly reduce the time it takes for your developers to build the product both because the product is better defined, and also because you will have been forced to resolve many of the questions early that otherwise throw a wrench into development.

10) A high–fidelity prototype helps keep the focus of the team on the user experience."

(Marty Cagan, 29 April 2008)



Simon Perkins

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