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Which clippings match 'Content Distribution' keyword pg.1 of 1
30 MAY 2011

Open Video Alliance: futuring participatory culture

"As internet video matures, we face a crossroads: will technology and public policy support a more participatory culture – one that encourages and enables free expression and broader cultural engagement? Will video be woven into the fabric of the open web? Or will online video become a glorified TV–on–demand service? Open Video is a movement to promote free expression and innovation in online video through open standards, open source, and sharing."

(Open Video Alliance)



authorshipbest practicesbottom-up innovationcensorship • centralised distribution • CODECcontent distributioncopyrightcultural engagementdecentralisationdigital cultureDIYend-usersfair usefilmmakersfree expressionfree speech • iCommons • internet video • interoperabilityinteroperable technologies • Kaltura • legality • media consolidation • online videoopen codecsopen sourceopen standardsopen video • Open Video Alliance • open video ecosystem • open video formatsopen webownershipparticipatory culture • Participatory Culture Foundation • proprietaryproprietary technologiespublic policyregulationremix culture • remixers • scriptiblesharingsocial normstechnical innovationtechnologists • TV-on-demand • video artistsvideo creation • video creators • Yale Internet Society Project • YouTubers • YT


Simon Perkins
27 MARCH 2011

Wisdom of the Masses' perception of the web, can in some cases promote content perceived to be useless over content perceived as useful

"According to the 'long tail' principle, ICT innovations in content creation and distribution such as virtual inventories, Internet Protocol Television (IPTV) and other types of video on demand, music self–publishing in social networking sites and digital printing challenge old rationales that justified the adoption of mass–market models for the production and publication of cultural goods. These technologies dissolve the spatial and physical constraints which limited the range of creative content goods available in the market and open the gates for a flood of new (and old) media. In doing so they have created a new problem, of a navigational nature: in principle, diversity enables access to content goods better suited to a customer's preferences, but it also makes finding them more difficult (194).

The main reason for the success of Google's search services has been its ability to address Internet users' need for relevant resources, by adopting a scalable algorithm that establishes a webpage's rank according to its reputation. However, its user interface is still too rigid and makes it difficult, for example, to fully specify the type of content a user is looking for. Additionally, this technique, based on a 'Wisdom of the Masses' perception of the web, can in some cases promote content perceived to be useless over content perceived as useful, and be tampered with through search optimisation techniques such as link farming (195)."

(Juan Mateos–Garcia, Aldo Geuna and W. Edward Steinmueller, 2008, p.85)

194: In a context where information is abundant, attention becomes the scarce resource (Simon, H. A. 1971, 'Designing Organizations for an Information–Rich World', in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Pres).

195: i.e. exchanging reciprocal links with web sites in order to increase search engine optimization, as search engines often rank sites according to, among other things, the quantity of sites that link to them.

Fig.1 Perry Ogden (2003). 'Bono with Louis Le Brocquy'.

2). Fabienne Abadie, Ioannis Maghiros, and Corina Pascu (editors) 2008 'The Future Evolution of the Creative Content Industries: Three Discussion Papers', Office for Official Publications of the European Communities, EUR 23633 EN – 2008



2007 • consumer demand • content creationcontent distributioncreative content • creative content sector • creative goods • cultural goods • cultural spacesdigital printingdiscoverabilitydiscussion paper • dominant business models • EPIS06 • ETEPS • Europe • European Perspectives on the Information Society • European Techno-Economic Policy Support • evolutionevolution of ICTGoogle IncICTinnovation • Institute for Prospective Technological Studies • Internet Protocol Television • IPTS • IPTV • Joint Research Centre • JRC • link farming • long tail • mass production • mass-market models • metadata • music self-publishing • navigationnavigation systemnetworkold mediapolicy makerspolicy makingpopular votepopularity rankingproductionpublicationrecommendationrepositoryreputation • scalable algorithm • searchsearch engine optimisationsearch servicesocial networking • strategic intelligence • The Institute for Prospective Technological Studies • video on demandvirtual inventories • webpage rank • wisdom of the masses


Simon Perkins

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