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30 JUNE 2013

The AIGA Design Archives

"AIGA Design Archives is one of the richest online resources available to those who practice, study and appreciate great design. It represents the quality of work being created, as well as shifting aesthetics and sensibilities of the designers of the day. Included in this resource are more than 20,000 selections from AIGA's annual juried design competitions dating from 1924 through the present. In addition, it features special collections of major American design firms and practitioners whose design accomplishments might otherwise not be preserved online or made available to the public. These now include the work of Chermayeff & Geismar (1960–2006), Vignelli Associates (1962–2008), and Push Pin Graphic (1960–2005).

The collection is expected to grow by approximately 300 selections a year. A number of the physical artifacts in the collections are available for research and study at the AIGA Archives at the Denver Art Museum in Colorado and the Rare Book and Manuscript Library at Columbia University's Butler Library in New York."

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TAGS

1924AIGA • AIGA Design Archives • American design • American Institute of Graphic Arts • Butler Library • Columbia University • Denver Art Museum • design archive • design collectiondesign firmsgraphic artsgraphic design collection • Ivan Chermayeff • juried design competitionmodern graphic design collectionphysical artefacts • Push Pin Graphic • Rare Book and Manuscript Library • Sagi Haviv • shifting aesthetics • shifting sensibilities • special collections • Tom Geismar • twentieth-century design • Vignelli Associates • visual communication

CONTRIBUTOR

Simon Perkins
30 JUNE 2013

Display: a collection of rare mid 20th century graphic design books

"Display is a curated collection of important modern, mid 20th century graphic design books, periodicals, advertisements and ephemera. Documenting, preserving and providing public access to these original materials will raise the profile of Graphic Design as a source of educational, historical and scholarly analysis for teachers, students, designers and independent researchers. From the rational to the experimental to the playful–our collection is varied and represents a distinct point of view about mid–century graphic design, typography and beyond."

(Patricia Belen and Greg D'Onofrio)

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TAGS

20th centuryadvertisement designadvertising designaestheticsAlan FletcherAlbe Steiner • Alberto Gennari • Aldo Calabresi • Alvin Lustig • Andreas His • Anthony Froshaug • Anton Stankowski • Antonio Boggeri • Atanasio Soldati • Attilio Rossi • Battista Pallavera • Ben Benn • Betoniere Magutt • Bob Noordabook cover designbook designBruno Munari • Carl Bernard Graf • Carlo Dradi • Carlo Pirovano • Carlo Vivarelli • Cinturato Pirelli • communication designcurated collectiondesign aestheticsdesign collectiondesign ephemeradesign for filmdesign formalism • Display (site) • Drei Mal Pro • Eckhard Jung • editorial design • Einladung • Elaine Lustig Cohen • Emil Ruder • Ennio Lucini • Enrico Bona • Enrico Kaneclin • Enzo Mari • Erik Nitsche • Eugenio Carmi • exhibition designformalist design aesthetics • Franco Grignani • Franco Maria Ricci • Fridolin Müller • Friedrich Vordemberge-Gildewart • Giancarlo Iliprandi • Giorgio Host-Ivessich • Giovanni Broggi • Giovanni Fraschini • Giovanni Frecchiami • Giovanni Pintori • Grafa International • graphic design • graphic design books • graphic design collectiongraphic design history • graphic design periodicals • Grete e Horacio Coppola • Gruetta Girevole • Guido Bergossi • Gyorgy Kepes • Hans Conrad • Hans Neuburg • Hardoy Chair • Heinz Waibl • Herbert Bayer • Herbert Kapitzki • Herbert Matter • Herman Miller Collection • Hermann Eidenbenz • HfG • Hiromu Hara • Hochschule fur Gestaltung • Horacio Coppola • Igildo Biesele • Ikko Tanaka • Ilio Negri • information design • Italo Zannier • Jan Tschichold • Jeder Dieser Drei • Josef Muller-Brockmann • Karl Gerstner • Ladislav Sutnar • layout design • Lester Beall • Lora Lamm • Luigi Minardi • Luigi Oriani • Luigi Veronesi • magazine artmagazine illustrationmagazine layout • Manfred Winter • Mario Perondi • Massimo Vignellimaterial cultureMax Bill • Max Huber • Michele Provinciali • mid 20th-century • Miglia di Monza • modern design • modern graphic design • modern graphic design collection • Morton Goldsholl • Nelly Rudin • Noel Martin • Otl Aicher • Pasquale Casonato • Paul Rand • Paul Renner • Paul Schuitema • Piero Gandolfi • Piet Zwart • Pino Tovaglia • Randolfo Asti • rare books • Raymond GFeller • Remo Muratore • Richard Paul Lohse • Robert Buchler • Roberto Sambonet • Roland Aeschlimann • Ryuichi Yamashiro • Schweizer Grafiker • Sepp Deimel • Siegfried Odermatt • Swiss Style • Tomas Gonda • Tonino Boschiroli • twentieth-century design • typographic art • typographyvisual communication • Walter Cyliax • Will Burtin • William Fleming • Wim CrouwelXanti Schawinsky • Yoshio Hayakawa • Yusaku Kamekura • Yves Zimmermann

CONTRIBUTOR

Simon Perkins
21 MARCH 2011

ISOTYPE: International System of TYpographic Picture Education

"Pictures had been used for the purpose of conveying information long before the development of Isotype. Picture language preceded the evolution of writing and a number of societies developed their own sets of rules in order to aid communication through pictures. Since the evolution of alphabetic writing in the western world pictures have, generally speaking, played a subordinate role to writing as far as communicating information is concerned. It is true that until the middle of the nineteenth century paintings usually told a story of some kind and relied on conventions of symbolism, composition, gesture and facial expression to convey their meaning; but there were few attempts to build up comprehensive picture languages before the present century. Comenius was not concerned with the structure of pictorial language, and even William Playfair, who developed a visual approach to the representation of quantities in the late eighteenth century which he called 'lineal arithmetic', does not appear to have adopted any firm conventions of treatment. Similarly, the numerous nineteenth– and early twentieth–century designers who presented statistics and other information through pictures appear not to have considered the need to work out overall approaches. By the end of the nineteenth century many novel approaches had been adopted in the field of picture language but, in general, it was as chaotic as written language was in pre–classical times when early Greek and Latin characters assumed a variety of orientations and the direction of reading and writing were not fixed.

The real significance of Otto Neurath's contribution in the field of picture language is that he saw the need to establish a set of conventions in order to make communication easier and more effective. These conventions were developed over a number of years and were only settled upon after being tested thoroughly through use. However, two basic rules were formulated almost from the beginning of the Isotype Movement. The first of these related to the presentation of statistics by means of pictures and held that a sign should be used to represent a certain amount of things and a greater number of such signs a greater amount of things. The second was a general rule that perspective should not be used. Perspective involves making objects of the same size smaller or larger according to their distance from the viewer, which means that they cannot easily be quantified; when something needed to be shown in three dimensions the Isotype team used models or isometric drawings. In accepting these two basic rules Otto Neurath was returning to the conventions of some of the earliest formalised systems of communication, and particularly to Egyptian wall painting and hieroglyphs which had influenced him profoundly. Thereafter a number of other rules and conventions were established by Otto Neurath and his team. They are described briefly in the section of the catalogue called 'Principles of Isotype', and in more detail by Otto Neurath in his book International picture language."

(Michael Twyman, 1975)

Fig.1 Chart of motor vehicles in the United States and abroad. From Gesellschaft und Wirtschaft, 1930 (courtesy MAK Center).

2). Michael Twyman (1975). 'The significance of Isotype'

3). Otto Neurath (1930). 'Gesellschaft und Wirtschaft – Bildatlas'

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TAGS

1925atlascartographychartconventionsdesign formalismdesign historydiagram • Gerd Arntz • Gesellschaft und Wirtschaft • graphic communicationhieroglyphsillustrationinformationinformation aestheticsinformation graphics • international picture language • International System of TYpographic Picture Education • ISOTYPE • IZOSTAT • lineal arithmetic • map • Marie Neurath • Marie Reidemeister • notationOtto Neurath • Paul Rotha • pictogrampictorial languagepictorial statisticspicture languagerepresentation • Soviet Institute of Pictorial Statistics • statisticssymbolismtwentieth-century designVictoria and Albert MuseumVienna Methodvisual approachvisual communicationvisual education • visual science • William Playfair

CONTRIBUTOR

Simon Perkins
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