Adrift in a shopping maze: it's a successful no-exit strategy
"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.
Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.
The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."
(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)
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Simon PerkinsSHARE
From Urban Experiences to Architectural Narratives
"Cities are a densely coded context for narratives of discovery and the recovery of experience. They have a capacity to act as condensers of information and to integrate assimilations of behaviours, people, styles, typologies, forms, ideas. Cities are comprehended through spatial practices. Movement in the city is a major practice which enables us to accumulate and organize urban experiences. It creates spatial narratives containing memories and views, specific places, objects, beginnings and ends, distances, shadows, buildings or parts of them, encounters, signs and panoramas. Urban space becomes intelligible through sequences of movement. Its complexity, mystery, splendour, rhythm, are revealed and interrelated through the route of the urban dweller. Similarly to urban space, architectural space is perceived in terms of sequences and spatial practises. According to Jean Nouvel 'To erect a building is to predict and seek effects of contrasts and linkage through which one passes...in the continuous sequence that a building is...the architect works with cuts and edits, framings and openings...screens, planes legible from obligatory points of passage'."
(Vaso Trova)
Vaso Trova (2008). 24th NCBDS: 'We Have Never Been Pre-Disciplinary', Georgia Institute of Technology. Sabir Khan, Chair.
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Simon PerkinsSHARE
A house is a symbolic place that regulates privacy
"A house is a symbolic place combining paradoxical concepts that can easily be identified as 'binary codes.' Internal and external, private and public, female and male, sacred and profane, clean and dirty are binary codes used to explain roles and activities of people in spaces (Lawrence, 1990; Ünlü, 1999). The spatial configuration of house layouts may be different in different periods, regions, cultures, and societies. Societies establish order in their livelihood spaces and reflect their personalities in these spaces.
There is a mutual relationship between space and human relations. The differences in social systems reveal morphological diversity in house layouts. The family contains the socio-economical structure of society; although it is a small element, it is the cornerstone that forms the future of society. The family needs a specific space, a house, to achieve this function based on their characteristics and the desired level of privacy (Sungur and Çagdas, 2003).
Privacy is a dynamic topological property of space; therefore, it should be approached in an analogous manner. Spaces could be categorized not only depending on their degree of privacy, but also according to their capacity to regulate privacy. At the same time, complementary approach counters the strict categorization of spaces into either public or private. According to that point of view, architectural space and its various elements should act as regulators of privacy. Space and its elements should be able to increase or decrease privacy according to the customized needs of its occupants (Georgiou, 2006).
Robinson (2001) identified different zones of privacy within a single Midwestern house and pinpointed their importance for the individual. Robinson argues that through a series of spaces with different degrees of privacy, the autonomy of the resident within a small social group is provided. Furthermore, the individual is granted a large measure of control over time, space, activity, and social interaction."
(Faris Ali Mustafa, Ahmad Sanusi Hassan and Salahaddin Yasin Baper, August 2010)
Faris Ali Mustafa, Ahmad Sanusi Hassan and Salahaddin Yasin Baper (2011). 'Institutional Space, Domestic Space, and Power Relations: Revisiting territoriality with space syntax', Asian Social Science, Vol. 6, No. 8, ISSN 1911-2025 (Online), Canadian Center of Science and Education
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Simon PerkinsSHARE
