"Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium."
(Gary Hustwit, 2007 Swiss Dots Ltd.)
"The conventional model of science, technology and society locates sources of violence in politics and ethics, that is, in the application of science and technology, not in scientific knowledge itself.
The fact-value dichotomy is a creation of modern, reductionist science which, while being an epistemic response to a particular set of values, claims to be independent of values. According to the received view, modern science is the discovery of the properties of nature in accordance with a 'scientific method' which generates 'objective', 'neutral', 'universal' knowledge. This view of modern science as a description of reality as it is, unprejudiced by value, can be rejected on at least four grounds.
All knowledge, including modern scientific knowledge, is built through the use of a plurality of methodologies. As Feyerabend observes:
There is no 'scientific method'; there is no single procedure, or set of rules that underlines every piece of research and guarantees that it is 'scientific' and, therefore, trustworthy. The idea of a universal and stable method that is an unchanging measure of adequacy and even the idea of a universal and stable rationality is as unrealistic as the idea of a universal and stable measuring instrument that measures any magnitude, no matter what the circumstances. Scientists revise their standards, their procedures, their criteria of rationality as they move along and perhaps entirely replace their theories and their instruments as they move along and enter new domains of research (Feyerband, 1978, p. 98).
The view that science is just a discovery of facts about nature does not get support from philosophy either. If scientific knowledge is assumed to give true, factual knowledge of 'reality as it is', then we would have to 'conclude that Newtonian theory was true until around 1900, after which it suddenly became false, while relativity and quantum theories became the truth' (Bohm, 1981, p. 4)."
(Vandana Shiva, 1990)
1). Shiva, V. (1990). 'Reductionist science as epistemological violence'. 'Science, Hegemony and Violence: A Requiem for Modernity'. A. Nandy, Oxford University Press: 314.
Paul Feyerabend, Science in a Free Society (London: New Left Books, 1978).
David Bohm, Wholeness and the Implicate Order (London: Routledge and Kegan Paul, 1981).