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Which clippings match 'Technical Document' keyword pg.1 of 1
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)



bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems


Simon Perkins
12 MARCH 2011

SMPTE Universal Film Leader

"SMPTE was founded in 1916 to advance theory and development in the motion imaging field. Today, SMPTE publishes ANSI–approved Standards, Recommended Practices, and Engineering Guidelines, along with the highly regarded SMPTE Journal and its peer–reviewed technical papers. SMPTE holds conferences and local Section meetings to bring people and ideas together, allowing for useful interaction and information exchange."

(Society of Motion Picture and Television Engineers)

1). SMPTE Universal Film Leader
2). CinemaScope Release Film Leader
3). Universal Film Leader
4). 'Cincinnatus SMPTE Film Leader Test', Internet Archive.
5). Cincinnatus, 'SMPTE Film Leader (Test)', Internet Archive, Creative Commons license [QuickTime 35.4 Mb]
6). Technical document on the Universal Film Leader by the European Broadcasting Union.




16 SOUND START • 16mm1916 • 35 SOUND START • 35mm • Academy Leader • ANSI • cinema • CinemaScope • countdown • engineering guidelines • European Broadcasting Union • film • film countdown • film leader • foot leader • head leader • motion graphicsmoving image • PICTURE START • post productionprojector • recommended practices • SMPTE • Society of Motion Picture and Television Engineers • solutionstandardssynchronisation • tail leader • technical document • technical papers • technologytelecine • theatrical motion picture exhibition • timecode • universal film leader • Universal SMPTE Leader


Simon Perkins

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