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Which clippings match 'Closed-circuit Television' keyword pg.1 of 1
11 MARCH 2011

Marshall McLuhan predicts 'world connectivity'

"We waste too much time racing from home to office, says Marshall McLuhan, an English professor at the University of Toronto who's becoming known internationally for his study on the effects of media. Society's obsession with files and folders forces office workers to make the daily commute from the suburbs to downtown. McLuhan says the stockbroker is the smart one. He learned some time ago that most business may be conducted from anywhere if done by phone. McLuhan's prescient knowledge: In the future, people will no longer only gather in classrooms to learn but will also be moved by 'electronic circuitry.'"

(Marshall McLuhan, 1965)

Medium: Television; Programme: CBC Television: Take 30; Broadcast Date: April 1, 1965; Hosts: George Garlock, Paul Soles; Guest(s): Marshall McLuhan; Duration: 3:25



Simon Perkins
16 JULY 2009

Shopping in 1999 A.D.

"From the film 1967 1999 A.D., a short sponsored by the Philco–Ford Corporation, showing what home shopping would be like three decades in the future. Although they missed the frenetic pace of today's online shopping experience–the housewife's browsing looks almost leisurely–they guessed correctly on the abundance flat–panel screens (with multiple monitors, no less), even if they were off by about a decade. Oh course, they didn't quite put together that we'd still be using keyboards for input."

(Joel Johnson, 10 September 2007, Boing Boing Gadgets)

[While this forecast is clearly about the potential of information and communication technology it also quite dramatically demonstrates the interdependence of technological development and culture e.g. reinforcing 1960's gender stereotypes.]



Simon Perkins

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