"Flixel was created as a result of seeing the incredible work of Kevin Burg & Jamie Beck (via their cinemagraphs.com site). After seeing this mesmerizing new artform, we set out to create a tool and a platform to bring it to a wider audience – the 'Polaroid' of cinemagraphs, if you will.
We owe Flixel's existence to the pioneering efforts of Kevin Burg & Jamie Beck, but we've also found a lot of other professional–level cinemagraph artists out there."
(Flixel Photos Inc., 2012)
"A little over a year ago, Kevin Burg and Jamie Beck mashed up fine–art photography with animated GIFs, and the 'cinemagraph' was born. Since then, a cottage app–industry has sprung up around this ingenious digital art form, offering everyday folks easy tools for creating artsy animated GIFs of their own. Now a new iPad–only app called Echograph is targeting professional and 'prosumer' imagemakers who want to get into the cinemagraph–making game.
If apps like Flixel are trying to be the Instagram of animated GIFs, Echograph is more like Photoshop Elements. It's pitched as a creative tool, not a social network or a digital–hipster fad. That's why it's designed for the iPad, which can display higher–resolution imagery and offer users enough screen space to subtly finesse the details of their animated compositions. 'We saw an opportunity to harness Echograph as a more professional medium that takes full advantage of DSLR and higher resolution videography,' Echograph CEO Nick Alt tells Co.Design."
(John Pavlus, Co.Design)
"GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In this episode of Off Book, we chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences."
(PBS Arts: Off Book, 7th Mar 2012)
"This short clip for Kanye West's new song 'Power' is more than just a music video, he says: It's a moving painting. He enlisted artist Marco Brambilla to put together an off–the–chain Age of Enlightenment throwdown full of swords and ladies in togas. Renaissance–era rappers better step their game up; it's time to learn what YouTube is!
Besides being artistically innovative, the video is a perfect glimpse of how Kanye sees the world all the time. When he walks into Rite Aid or wherever, you can be sure that in his head he's surrounded by columns and getting air–fived by the very hand of God."
(Emmy Blotnic, 06 August 2010)