Not Signed-In
Which clippings match 'Strategic Approach' keyword pg.1 of 1
14 AUGUST 2013

Top businessman calls for companies to spurn 'weirdo' high-flying graduates

"Rory Sutherland, vice president of leading marketing and communications company Ogilvy Group UK, said there was no evidence that those with the top class degrees made better employees, but often the reverse was true

Mr Sutherland, who graduated from Cambridge with a 2:2 in classics, argues that often people with mediocre degrees actually turn into better employees. ...

It comes after fertility expert Robert Winston said those that have fallen short of academic brilliance are often better employees because they are more rounded individuals who work well in a team."

(Amanda Williams, 7 July 2013, Daily Mail)

1

TAGS

1st class degree • 2nd class degree • 3rd class degree • academic brilliance • better employees • broadcaster • Carol Vorderman • David Dimbleby • first-class honours degree • group of friends • honours degree • Hugh Laurie • JK RowlingmediocrityOgilvy Group UKOxbridge • Robert Winston • Rory Sutherland • secrets of success • social relevancestrategic approachsuccess • successful strategy • Sunday Timesteam work • third class degree • University of Exeter • useful science • well rounded individuals

CONTRIBUTOR

Simon Perkins
07 MAY 2011

inCulto's Eurovision 2006 entry nation branding Lithuania

Client: inCulto; Design, direction & animation: PetPunk; 3D Graphic: Romanas Zdanavičius

1

TAGS

20063Danimationbrand identity • brand management for a country • countrycountry brandsdestination brand identitydestination brandingdestination imagedifferentiationdistinguishing features • Eurovision • Eurovision 2006 • experienceidentificationidentity • inCulto • individual identityLithuania • memorable experience • nation branding • PetPunk • place brandingplace promotionpublic relationsstrategic approachvisual identitywelcome

CONTRIBUTOR

Simon Perkins
06 MARCH 2011

PhD pedagogy and the changing knowledge landscapes of universities

"At the level of form and content of the knowledge produced in postgraduates' work, the supervisor, whose intellectual roots are frequently based in a singular domain characterised by horizontal knowledge structures, must acquire principles that enable them to understand the students' research problems in terms of a vertical or hierarchical knowledge structure. For example, a student may wish to contribute to insights in the domain of social aspects of urban design. The supervisor, who may be a sociologist, must find a means of integrating insights from sociology with its own nuanced conceptual language, with discourses from design associated with user centred design principles, at a level that is sufficient to guide the student through the processes of integration and recontextualisation. Thus vertical knowledge structures need to be employed by both supervisor and student to address the weakening classifications between sociology and design. Further, however, the hidden aspect of pedagogy here is that the supervisor must have a sufficient understanding at a generic level of what is required for the development of knowledge through integration to provide the student with the tools to accomplish this with respect to their own specific topic area. This is an area that receives very little attention in any of the discourses or literature around what is required of supervisors, and is a key area for further research on postgraduate pedagogy."

(Barbara Adkins, 2009, QUT ePrints)

Adkins, Barbara A. (2009) PhD pedagogy and the changing knowledge landscapes of universities. Higher Education Research and Development Journal, 28(2), pp. 165–177.

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.