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Which clippings match 'Strategic Approach' keyword pg.1 of 1
07 MAY 2011

inCulto's Eurovision 2006 entry nation branding Lithuania

Client: inCulto; Design, direction & animation: PetPunk; 3D Graphic: Romanas Zdanavičius

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TAGS

20063Danimationbrand identity • brand management for a country • countrycountry brands • destination brand identity • destination branding • destination imagedifferentiationdistinguishing features • Eurovision • Eurovision 2006 • experienceidentificationidentity • inCulto • individual identityLithuania • memorable experience • nation branding • PetPunk • place brandingplace promotionpublic relationsstrategic approachvisual identity • welcome

CONTRIBUTOR

Simon Perkins
06 MARCH 2011

PhD pedagogy and the changing knowledge landscapes of universities

"At the level of form and content of the knowledge produced in postgraduates' work, the supervisor, whose intellectual roots are frequently based in a singular domain characterised by horizontal knowledge structures, must acquire principles that enable them to understand the students' research problems in terms of a vertical or hierarchical knowledge structure. For example, a student may wish to contribute to insights in the domain of social aspects of urban design. The supervisor, who may be a sociologist, must find a means of integrating insights from sociology with its own nuanced conceptual language, with discourses from design associated with user centred design principles, at a level that is sufficient to guide the student through the processes of integration and recontextualisation. Thus vertical knowledge structures need to be employed by both supervisor and student to address the weakening classifications between sociology and design. Further, however, the hidden aspect of pedagogy here is that the supervisor must have a sufficient understanding at a generic level of what is required for the development of knowledge through integration to provide the student with the tools to accomplish this with respect to their own specific topic area. This is an area that receives very little attention in any of the discourses or literature around what is required of supervisors, and is a key area for further research on postgraduate pedagogy."

(Barbara Adkins, 2009, QUT ePrints)

Adkins, Barbara A. (2009) PhD pedagogy and the changing knowledge landscapes of universities. Higher Education Research and Development Journal, 28(2), pp. 165-177.

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CONTRIBUTOR

Simon Perkins
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