Not Signed-In
Which clippings match 'Frank Gehry' keyword pg.1 of 1
23 FEBRUARY 2014

Local Projects: growing new audiences through technology

"Local Projects was tasked with growing new audiences through technology for the Cleveland Museum of Art, and created 'Gallery One,' a suite of new interactives that transform the Art Museum experience. Visitors can explore digital versions of the artworks, gathering ideas, and seeing the original context of the artworks themselves. Rather then simply bask in the reflection of others' artworks, visitors to Gallery One create their own works of art, and understand creativity by being creative themselves. Through interactive games, visitors can put their own bodies into the experience, matching poses with figurative sculptures, or browse the museum's collection by making different facial gestures. All of these interfaces are experiences that invite visitors to understand art and art–making through intuition, play and creativity. For those who do not like technology, the traditional design of the galleries means that the interactives are opt–in and do not circumvent the art gallery experience. An expansive interactive wall allows multiple visitors to see all 3,000 artworks on display at the same time, inviting them to curate their own experiences by exploring connections between artworks. Custom tours can be connected to a new iPad application that allows visitors to both navigate the museum through a Director's tour and take tours made by other visitors. Gallery One at the Cleveland Museum of Art will change how visitors understand the artworks and themselves."



2013art gallery experienceart museum • Cleveland Museum of Art • collaborative storytellingDiller Scofidio + Renfro • emotional storytelling • environmental graphic design • environmental media • Frank Gehry • Gallery One (museum space) • interaction designinteractive gamesinteractive wallinteractive worksinteractives • iPad application • Jacob Barton • Local Projects (media design) • media design • multi-touch screenmuseum • physical design • physical spacetechnology design


Simon Perkins
03 JANUARY 2004

Ad-Hoc Design: Frank Gehry's Familian Residence

"Adhering to the spirit of ad–hocism... Frank Gehry's own [Familian Residence] house in Los Angeles is rather a collision of parts, built to stay but with a deliberately unfinished, ordinary builderlike sensibility of parts. An existing and very pedestrian two–story gambrel–roofed clapboard residence had much of its interior removed and walls stripped back to their original two–by– four stud frame, beams, and rafters. It was then expanded by wrapping the old house with a metal slipcover creating a new set of spaces around its perimeter. The antirefinement type enclosure is built of the most mundane materials, corrugated aluminum metal siding, plywood, glass and chain–link fencing, and deliberately has randomly slanted lines and angled protrusions. Although the house retains a certain minimalist sense, the effort here is cluttered expressionistic and the sensibility is freely intended as artistically intuitive, of accident not resolved. The palette is anti–high–tech in preference for a visual presence that is off–the–shelf and ordinary 'cheap tech.' Gehry considers buildings as sculpture with the freedom from restraint that this might imply, hence it is not surprising that his work has an affinity to the collages of Robert Rauschenberg, especially in the artist's ripped cardboard assemblage period of the 1970s. (Gehry himself designed a line of corrugated cardboard furniture.)"With the original house almost intact formwise, Gehry, in effect, lifted back the skin to reveal the building as layers, with new forms breaking out and tilting away from the original, to create a forerunner of the Deconstructionist spirit of the eighties. It is almost an idea of 'wrapping' à la Christo, but where Christo seeks through a veil to transform the original to a new sense of being and meaning, Gehry rather produces a discontinuous juxtaposition where one system collides with another resulting in, to quote Bernard Tschumi, a 'super position or disjunctive disassociation.' Where Johansen assembles technological–like elements freely seeding dialogue through the combination, Gehry, through collaging, also basically (but with a different aesthetic) derives an approach to design from the methodology and respect for construction and its architectonic potential as a form maker and space generator."
(Paul Heyer, p.228–230)

Paul Heyer (1993). 'American Architecture: Ideas and Ideologies in the Late Twentieth Century'. New York: Van Nostrand Reinhold, 1993. ISBN 0–442–01328–0. LC 92–18415. NA2750.H48 1993. discussion p228–230. exterior photo, p229.



1978accidentad-hoc designarchitectonicBernard Tschumi • Christo • collage • collide • collisionconstructiondialogue • discontinuous • disjunctive disassociation • Familian Residence • Frank Gehryhaphazard • Heyer • houseimprovised methodjerry-built • Johansen • juxtapositionlayerminimalism • off-the-shelf • randomRobert Rauschenbergspace
03 JANUARY 2004

Bilbao: Guggenheim Museum Spain

Bilbao (1997), the Guggenheim Museum in Spain designed by Frank Gehry employs fluid architectural principles as its core philosophy.



BilbaoFrank GehryGuggenheimmuseumSpain

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