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12 FEBRUARY 2018

Media content analysis: Its uses; benefits and best practice methodology

Macnamara, J. R. Media content analysis: its uses, benefits and best practice methodology [online]. Asia Pacific Public Relations Journal, Vol. 6, No. 1, 2005: 1-34. Availability: ISSN: 1440-4389.

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2005academic journal • Asia Pacific Public Relations Journal • Bernard Berelsonbest practicecontent analysiscritical analysis • Critical Discourse Analysis (CDA) • Daniel Lerner • discourse analysis • Ellen Hijams • Harold Lasswell • hermeneutic narratology • hermeneutic tradition • interpretative analysis • Ithiel de Sola Pool • Jim Macnamara • journal articleliterary studiesmass mediameaning • media content analysis • media researchnarrative • narrative analysis • narratology • Pamela Shoemaker • propaganda • qualitative content analysis • qualitative message analysis methods • quantitative analysisresearch methodrhetorical analysis • semiotic analysis • Stephen Reese • storytelling • structure and choice of words • text analysis

CONTRIBUTOR

Simon Perkins
25 JANUARY 2011

Communicating knowledge: How & why UK researchers publish & disseminate their findings

"The motivations that lead researchers to publish in different formats–particularly in scholarly journals–differ significantly across disciplines. Researchers in the sciences are more likely to see publication in a learned journal as a 'natural' means of communication with their desired audience, while their colleagues in engineering, the humanities and the social sciences are more likely to see it as meeting essentially external requirements for research assessment and career advancement.

In these latter disciplines, therefore, the rise of journals is more closely associated with an environment where there is increasing emphasis on measuring, assessing, and evaluating research, its outputs and impact."

(HEFCE on behalf of JISC, UK, 2009)

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2009academic journalsassessmentaudience • career advancement • disciplinedisseminationfindingshumanitiesJISCjournal articleknowledgelegitimation • means of communication • measurementperformativityposterposter presentationpublicationpublishingRAEresearch • research assessment • research culture • research evaluation • research impactresearch outputresearcherscholarly journalssciencesocial sciencesUK

CONTRIBUTOR

Simon Perkins
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