"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti-drug campaigns from the 1980s and 90s. This light-hearted approach is intended to help recruit potential students to CCS...
'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro-bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'
The entire campaign is supported by a fully-źintegrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.
'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."
(College for Creative Studies, Detroit)
[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]
"Over the last few days, and as my graduation has got closer, I've wanted to increase my job searching capabilities. What better way to do this than through a single page that updates in real-time!
Using a custom search in Twitter and multiple 'Web Design jobs' RSS feeds combined into one RSS feed, I'm creating some sort of a custom TweekDeck for job hunting.
As I slowly develop it into including more RSS feeds and better custom searches through Twitter I hope that this will be a product that can help any type of Web Designer looking for work.
Being released as Version 1, I know it's not perfect but the information it's gathering is so I wanted to be able to share it as early as possible.
Feel free to add suggestions of RSS Feeds or particular Twitter searches you might use. I am wanting to add in multiple searches like 'need web & designer' being one, 'want, web & designer' being another and 'hire, web & designer' being a third. These are ones I've used in the past and have worked.
I've also considered a Freelance section and a Professional section. Freelance being more small jobs picked up through Twitter, then Professional being more permanent job related."
(Daniel Ryland, 2011)
[A rough-and-ready feed aggregation tool created by the final NTU Multimedia student Daniel Ryland to help him find a job as a web designer.]
"You know the studio, youíve followed its work, and now youíre ready to get your portfolio through the door. Industry leaders give advice on how to get your mug on that desk
Itís a simple fact that there are more designers than there are jobs in design. Every year, a new wave of hopefuls emerges from colleges around the country to ensure the situation will only become more difficult. Thereís some good news, though. Anecdotal evidence from the desks of creative directors around the world suggests that only 20 per cent of the applications they see are worth considering.
This is bad news for employers, as they have a lot of sifting to do, but for any designer worth his or her salt it considerably narrows the field. You are, in effect, only competing with the rest of that 20 per cent. The trick is to ensure you donít get lost in the creative tsunami caused by the other 80 Ė and thatís what the wisdom collected here is intended to ensure. Creative directors, specialist recruitment agencies, advertising giants Ė the people youíre trying to reach Ė explain how to go about reaching them."