"Melvyn Bragg considers the 150-year history of the Two Cultures debate. In 1959 the novelist C.P. Snow delivered a lecture in Cambridge suggesting that intellectual life had become divided into two separate cultures: the arts and the humanities. The lecture is still celebrated for the furore it provoked - but Snow was returning to a battleground almost a century old. Melvyn Bragg visits the old Cavendish Laboratory in Cambridge, scene of many of modern science's greatest triumphs, to put the Two Cultures debate in its historical context - and Paul Nurse, President of the Royal Society, reveals the influence the Two Cultures debate had on his development as a scientist."
(Melvyn Bragg, 2013)
"The Value of Culture: Two Cultures", Radio broadcast, Episode 3 of 5, Duration: 42 minutes, First broadcast: Wednesday 02 January 2013, Presenter/Melvyn Bragg, Producer/Thomas Morris for the BBC Radio 4, UK.
"The Design Council started life in 1944 as the Council of Industrial Design. It was founded by Hugh Dalton, President of the Board of Trade in the wartime Government, and its objective was 'to promote by all practicable means the improvement of design in the products of British industry'. And that was to stay unaltered through half a century of social, technological and economic change."
(UK Design Council)
Fig.1 "1951 Festival of Britain", Graphic created by: Design Council/Council of Industrial Design | From University of Brighton Design Archives. [JRGS Alumni Society: http://www.mel-lambert.com/Ruskin/News/News_Archive/JRGS02A_News_Archive32.htm]
"In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films."
(The Impossible Project)
"1) First and foremost, a high-fidelity prototype gives you something realistic enough to try out your ideas with target users and customers before making a significant investment. This lets you discover which ideas are good and which are not, and if the product has real value, and also discover if users can figure out how to use the product.
2) Doing a high-fidelity prototype helps you - even forces you - to think through your product to a much greater degree than paper specs.
3) A high-fidelity prototype enables and encourages the type of collaboration between product manager, interaction designer, and architect/engineer that is necessary to discover a valuable, useful and feasible product.
4) A high-fidelity prototype provides the level of information necessary for accurate engineering cost estimates, early in the process when these estimates are most useful.
5) A high-fidelity prototype provides the engineers and QA organization with a rich, interactive description of the product's intended functionality and design to be used as a reference basis for implementation and test.
6) A high-fidelity prototype provides the rest of the organization - marketing, sales, customer service, business development, company execs - with a useful understanding of the product to come early enough in the process that they have time to do their jobs properly.
7) A high-fidelity prototype prevents the classic waterfall problem of doing design after the requirements, rather than realizing that functionality and user experience are inherently intertwined.
8) If you do a high-fidelity prototype and you test your ideas with users and you find significant problems, you will have saved your company the cost in terms of time and money of building something that would have failed. Not to mention the opportunity cost of what the team could have been building.
9) If you do a high-fidelity prototype and validate this with target users, you will significantly reduce the time it takes for your developers to build the product both because the product is better defined, and also because you will have been forced to resolve many of the questions early that otherwise throw a wrench into development.
10) A high-fidelity prototype helps keep the focus of the team on the user experience."
(Marty Cagan, 29 April 2008)
"The Autodesk solution for Digital Prototyping enables manufacturing workgroups to create a single digital model in Inventor for use at every stage of production - bridging the gaps that typically exist among conceptual design, engineering, and manufacturing teams. With Digital Prototyping, you can get more innovative products to market faster and increase your competitive advantage."
3). Raymond Kurland (August 2010). 'Comparing the Capabilities of Autodesk Inventor Professional 2011 and SolidWorks Premium 2010 Using TechniCom's Delphi Expert Technique', A TechniCom Group LLC whitepaper.