Not Signed-In
Which clippings match 'Awareness Raising' keyword pg.1 of 3
17 MARCH 2016

The Social Swipe: Charity Donation Billboard

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advertising conceptsadvertising displayadvertising in public spaces • animation sequence • awareness raisingbillboard • charity donation • creative advertisingcredit carddirect interactiondonationHamburg • interactive charity donation billboard • interactive displayinternational airport • Kolle Rebbe • Misereor • Misereor Social Swipe • mobile payment • placard • poverty and injustice • Sascha Hanke • Social Swipe • Spenden • swipingtangible advertising media

CONTRIBUTOR

Simon Perkins
30 JULY 2014

Australian anti-discrimination campaign: Stop. Think. Respect.

"beyondblue's new national anti–discrimination campaign highlights the impact of racism on the social and emotional wellbeing of Aboriginal and Torres Strait Islander people.

Research shows that subtle or 'casual' racism can be just as harmful as more overt forms. Imagine being judged in a job interview by the colour of your skin, rather than the strength of your CV. How would you feel if you were watched in a shop or treated differently on public transport?

Why should anyone be made to feel like crap, just for being who they are?

Stop. Think. Respect. encourages everyone in Australia to check their behaviour. Stop the discrimination, think about how your comments or actions could cause real distress and harm, and respect people who are different from you."

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2014Aboriginalad campaign • anti-discrimination • anxiety • attempted suicide • attitudesAustraliaawareness campaignawareness raisingbehaviour • Beyond Blue • casual discriminationcasual racismdepressiondiscriminationeveryday racism • footie • harmful effectsIndigenous Australiansmental healthmental wellbeing • passive racism • perceived threat • prejudiceracial discriminationracial inequality • racial injustice • racismrespectskin coloursubstance abuse • substance use • subtle racism • Torres Strait Islanderwellbeing

CONTRIBUTOR

Simon Perkins
21 JULY 2014

Jewish Voice for Peace: Israel/Palestine 101

Fig.1 short animated introduction to Israel–Palestine situation created by Jewish Voice for Peace.

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1937194719482D animationautonomyawareness raisingbelligerencecivil libertiesconflictcontested state • David Ben-Gurion • demolition • expropriationfertile landGaza StripGeneva conventionhegemonyhistoryhistory of conflicthuman rights violationideological intoleranceillegal behaviourillegal settlement • indignities • international community • international consensus • IsraelIsraeli-Palestinian conflictJewish peopleJewish settlers • Jewish state • Jewish Voice for Peace • Middle Eastmilitarized resistance movements • military force • militia • nationhoodoccupied territoryoccupying powerownershipPalestine • Palestinian Arabs • Palestinian territories • partition • partition plan • peace • Peel partition plan • Peel plan • polemic • protestrefugeerespectRonald Reagansegregationsettlement • sovereign states • sovereigntyState of IsraelState of Palestineterritorial bordersterritorialisationterritorytoleranceUnited NationsUnited Stateswallwarwar over water • West Bank • Zionist

CONTRIBUTOR

Simon Perkins
14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)

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2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station

CONTRIBUTOR

Simon Perkins
05 JANUARY 2014

Interactive billboards that drop angels on your head

"There you are in the middle of the city, traffic all around, planes buzzing above and you notice a little boy on a giant screen pointing up. 'Look,' says the boy. And you look, and the on–screen boy is pointing at an actual plane flying in the sky. He knows its flight number, its destination. This is no joke. That is flight BA475 from Barcelona! He tracks its path with his little hand, and then, when the plane is gone, he dashes off. This is a British Airways display ad in London's Piccadilly Circus, and it's using to identify actual planes in the actual sky.

Digital billboards are stepping up their game. They are becoming . There's another stunning example at Euston Station (also in London) that shows a man furiously screaming at a woman who is clearly frightened. But you can help. If you have a cellphone, you can yank the man clear across the station, dragging him from screen to screen to screen until he's way on the other side of the terminal.

I've got one more. This time it's a fantasy experience available to anyone who steps into a marked spot in the middle of Victoria Station. (London's a happening place for billboard experimentation.) Once you're there, a holographic angel drops down from heaven and lands beside you. You can't see her in real space, but you and she are plainly visible on a screen that everybody in the station can see, and you are free to interact anyway you please."

(Robert Krulwich, 04 January 2014, NPR)

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2014advertising in public spacesaeroplaneangelawareness raisingbillboardboy • British Airways • cellphonecreative advertising • cute girl • digital billboardsdigital displaysdigital screens • display ad • domestic violence • e-motion screens • Euston Station • experience design • fantasy experience • flight number • flying • frighten • furious • get involvedholograph • interactive billboard • interactive digital displayinteractive displayinteractive installationinteractive screen • intervene • JCDecaux • London Victoria • Lynx Excite • manmobile phone • National Centre for Domestic Violence (NCDV) • NPROgilvy Group UK • Piccadilly Circus • pointing • public spacescream • screen to screen • sky • surveillance technology • train station • Victoria Station • visual communicationwoman

CONTRIBUTOR

Simon Perkins
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